Redefining Auto Innovation With AI and Digitalization

Candra Diningrat, Siemens, Maserati, BMW Group, Katana

    Introduction

    Transforming the Automotive Industry

    NVIDIA is bringing physical AI to the automotive industry, connecting vehicles, factories, and digital worlds through AI and simulation. With NVIDIA AI, Omniverse™, and accelerated computing, automakers use generative AI and digital twins to accelerate design and engineering, optimize factory operations, and validate autonomous driving systems in simulation before deployment. The result is faster development, safer vehicles, and more efficient production.

    Mercedes-Benz Unveils New S-Class Built on NVIDIA DRIVE AV, Which Enables An L4-Ready Architecture

    The S-Class will be equipped with the NVIDIA DRIVE Hyperion architecture and full-stack NVIDIA DRIVE AV software, designed to support future robotaxi operations through Uber’s global mobility platform.

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    Use Cases

    From Design to Self-Driving

    Design and Visualization

    Reimagine what’s next—from initial concepts to seamless collaboration and final designs.

    NVIDIA RTX PRO transforms automotive design with photorealistic, real-time visualization that enables designers and engineers to iterate rapidly. From exterior styling to interior ergonomics– Interactive, physically accurate renderings let teams explore design variations, validate proportions, and accelerate decision-making, bringing concepts to production faster.

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    Kia Motors
    Kia Motors

    Engineering Simulation

    Accelerate, visualize, and deploy AI in computer-aided engineering workflows.

    GPU acceleration transforms automotive engineering simulation, enabling faster CFD analysis for aerodynamics optimization, structural validation, and thermal management. Engineers iterate through hundreds of complex simulations in days rather than months, reducing drag coefficient, improving safety, and accelerating time-to-market all while cutting manual effort and computational costs.

    Explore GPU Acceleration for Engineering Simulation
    Engineering Simulation

    Industrial Digital Twin

    Create accurate virtual representations powered by NVIDIA Omniverse Enterprise.

    Optimize factory layouts, streamline manufacturing processes, and train robotic fleets in a virtual environment before deployment. NVIDIA Omniverse libraries enable automakers to reduce downtime, minimize waste, accelerate time-to-market, and achieve unprecedented operational efficiency—with predictive analytics and AI-powered automation driving measurable productivity gains.

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    Industrial Digital Twin
    BMW Group

    Virtual Showrooms and Car Configurators

    Offer photoreal, interactive content for personal retail experiences.

    Drive customer engagement and accelerate sales with photorealistic, interactive 3D car configurators. Customers customize vehicles in real-time selecting colors, materials and environments. Dealerships reduce content production costs, automate personalization at scale, and deliver immersive experiences across devices, from mobile to augmented reality and XR headsets.

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    Virtual Showrooms and Car Configurators
    Katana

    Generative AI

    From manufacturing to testing AVs, learn how generative AI is transforming the industry.

    Generative AI and large language models are redefining automotive experiences from factory to road. Automakers use AI to streamline design and manufacturing, accelerate autonomous vehicle development with end-to-end learning and synthetic data, create intelligent in-cabin assistants with natural voice interaction and personalized avatars, and enhance enterprise operations with AI-powered sales and support chatbots.

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    Intelligent Assistants

    Autonomous Vehicles

    Accelerating the future of autonomous vehicles, from cloud to car.

    NVIDIA delivers a full-stack autonomous vehicle platform—from AI training and simulation to in-vehicle compute and safety. NVIDIA DGX™ and  Omniverse™ libraries with Cosmos™ power model development and validation, while NVIDIA DRIVE AGX™ DriveOS, and the DRIVE Hyperion Level 4–ready reference architecture, enable safe, scalable deployment—unified by NVIDIA Halos safety.

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    NVIDIA DRIVE Hyperion for autonomous vehicle development

    Real-World Impact

    Learn how automakers are adopting NVIDIA technology to shape the future of mobility.

    Mercedes-Benz

    Mercedes-Benz

    Mercedes-Benz is partnering with NVIDIA to deliver AI-defined vehicles with Level 2++ driving today and a path to Level 4 autonomy. It’s all supported by Omniverse™ digital twins for design and manufacturing.

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    Volvo Cars

    Volvo

    Volvo Cars will integrate NVIDIA DRIVE AGX Thor™, built on the NVIDIA Blackwell GPU architecture, for future models and tap into NVIDIA DGX for advanced AI training.

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    Nuro

    Nuro

    Nuro, an NVIDIA Halos AI Systems Inspection Lab member, has developed the Nuro Driver™ AI platform, built on NVIDIA DRIVE AGX® and DriveOS™.

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    BMW Group

    BMW

    The BMW Group is optimizing production processes by using AI, its own treasure trove of data, and NVIDIA DGX systems. This lets them implement a complete deep learning operations pipeline for various industrial AI applications.

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    JLR

    Jaguar Land Rover

    Starting in 2026, all-new Jaguar and Land Rover vehicles will be built on the NVIDIA DRIVE software-defined platform—from the cloud with NVIDIA data center solutions to the car with NVIDIA DRIVE Orin™.

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    General Motors

    General Motors

    Discover how the largest U.S. automaker will build next-generation vehicles, factories, and robots using AI, simulation, and accelerated computing.

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    NVIDIA is the backbone of the AI era, and it is now fully harnessing that innovation to deliver L4 autonomy at enormous scale, supporting an incredible ecosystem of autonomous vehicle leaders.

    — Dara Khosrowshahi, CEO of Uber

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    As we enter a new era of AI-powered mobility and smart factory, deepening our collaboration with NVIDIA marks a pivotal step forward.

    — Euisun Chung, Executive Chair of Hyundai Motor Group

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    With NVIDIA DRIVE Thor in our future cars, our in-house developed software becomes more scalable across our product lineup, and it helps us to continue to improve the safety in our cars, deliver best-in-class customer experiences—and increase our margins.

    — Jim Rowan, CEO of Volvo Cars

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    NVIDIA is the market leader in accelerated computing, and they’ll strengthen our ecosystem of partners and our ability to deliver safe and reliable driverless trucks to our customers at scale.

    — Chris Urmson, Cofounder and CEO of Aurora

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    Our collaboration with NVIDIA allows us to develop the future of factory logistics today.

    — Jürgen Maidl, Senior Vice President of Logistics, The BMW Group

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    News and Events

    Explore the Latest News in the Automotive Industry

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    NVIDIA Announces the Alpamayo Family of Open-Source AI Models

    Mobility leaders such as JLR, Lucid, and Uber, along with the AV research community that includes Berkeley DeepDrive, can fast-track safe, reasoning‑based Level 4 deployment roadmaps.

    Read the Press Release

    NVIDIA and Uber Power the Largest Expansion of Level 4 Robotaxi Fleets

    Stellantis, Lucid, Mercedes-Benz, Waabi, and Volvo Autonomous Solutions have adopted NVIDIA DRIVE AV for Level 4 deployment of autonomous vehicles.

    Read the Press Release

    NVIDIA Builds the World’s First Industrial AI Cloud to Advance European Manufacturing

    Announcing a $500 million investment to build the world’s first industrial AI cloud for European manufacturers, powered by NVIDIA RTX PRO Servers and NVIDIA DGX B200 systems.

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    Ensuring Safe Autonomous Driving With NVIDIA Halos

    Discover how NVIDIA DRIVE, built on the Halos safety system, lets developers build safe autonomous vehicles with diverse software stacks, sensors, and redundant computers.

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    NVIDIA Research Breakthroughs at CVPR 2025

    See the groundbreaking research that led to NVIDIA winning the End-to-End Autonomous Driving Challenge for the second year in a row.

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    Mapless Driving: AI Powered Autonomy at Urban Scale

    In this episode of DRIVE Labs, we’ll explore NVIDIA innovations that enhance mapless driving by removing information bottlenecks, improving task accuracy, and accelerating model training and inference times.

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    GTC 2025 Automotive Wrap Up

    In this recap video, we highlight how NVIDIA is driving the future of autonomous vehicles.

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    NVIDIA Halos: Safety System for AV Development

    Learn how NVIDIA Halos is a comprehensive safety system that brings together NVIDIA’s automotive hardware and software safety solutions with cutting-edge AI research.

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    Accelerating AV Development With NVIDIA Omniverse and Cosmos

    See how NVIDIA Omniverse and NVIDIA Cosmos help developers build the next generation of end-to-end autonomy.

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    NVIDIA Alpamayo

    Designed to handle real-world scenarios, Alpamayo accelerates safe Level 4 AV development by enabling reasoning-based autonomy through a family of open VLA models, physical AI datasets, and simulation frameworks.

    Learn More About Alpamayo
    Watch the Demo (1:43)

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    Building Conversational AI Applications

    Learn how to quickly build and deploy production-quality conversational AI applications with real-time transcription and natural language processing (NLP) capabilities.

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    Get access to free SDKs, training, and technical resources to successfully build applications on all NVIDIA technology platforms by joining our Developer Program.

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    Develop and master the skills you need in AI, HPC, and the metaverse through the NVIDIA Deep Learning Institute (DLI). Choose from a catalog of over 80 self-paced courses and instructor-led workshops.

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