You can save money by customising your content and only paying for what you want, without costly cable and satellite fees. Get access to features like unlimited cloud storage, 4K HDR content, and the ability to stream across multiple devices. While “cord cutting” generally refers to ditching your cable box or satellite contract, there are actually different ways to cut the cord.

• Traditional TV Replacement Apps – Like cable but without the cord. Live TV, sports, and on-demand content.
• Entertainment Apps – the most popular movie and shows subscriptions with original content. Pick and choose what you want. Choose to keep cable or cut the cord.
• On-Demand Apps – The latest releases. Your living room is now a cinema.
• Free Live TV Apps – Never pay for TV. Combine with a USB tuner to watch and record HDTV shows. The techies choice for cord-cutting.
• Free Video Apps – Video streaming apps like YouTube to replace traditional TV, who doesn’t want to watch the Champions League final for free?
  

There are so many great ways to watch your favourite movies, shows, live TV and sports, but so many great choices can also be overwhelming. So we’ve put together simple guide to help you choose the right cord cutting apps.

Watch live BBC TV channels, enjoy TV programmes you missed and catch up with any of them from the last 30 days, plus you can view exclusive content on BBC iPlayer from sporting events to live music festivals.

ITV Hub brings a world of entertainment to your SHIELD TV. It’s your place to stream live telly, get exclusive video and catch up on all your favourite shows. From Corrie and Emmerdale to live sport, Britain’s Got Talent to hard-hitting documentaries, compelling crime thrillers to the freshest comedy and reality shows – ITV Hub has it all, including some of best children’s TV around!

Netflix is the world’s leading subscription service for watching TV episodes and movies on your favorite device. There’s tons of great original Netflix content like Stranger Things and Black Mirror. With 4K HDR (high dynamic range) and the Google Assistant to play your favourite content, “Hey Google, watch Arrested Development on Netflix, SHIELD TV is the best Netflix experience. From £7.99/month.

Stream popular movies and TV shows in 4K HDR including Amazon exclusives like “The Grand Tour” and “Sneaky Pete.” Prime members can sign-up for and stream videos from channel subscriptions including HBO, SHOWTIME, AMC and dozens more. From £5.99/month or free with Amazon Prime membership.

TVPlayer Plus is a new and exciting way to watch TV on your terms, anywhere, anytime on your Mobile, Tablet, Desktop, Smart TV and Now on your NVIDIA SHIELD TV. With 95+ live channels,  70+ free to air channels and 25 premium (subscription) channels not found on Freeview, Including MTV, Comedy Central Discovery, Eurosport, Nat Geo, Cartoon network and more there’s something for all the family. From £5.99 per month.

With Google Play Movies and TV you can buy or rent movies and shows before they hit DVD or streaming. You can also search for titles to see which streaming apps offer them.

Now with Plex DVR, SHIELD users can watch live TV with time shift controls and record your favourite free HDTV digital broadcast channels without commercials, including local news and sports, on many devices, anywhere in the world. Plex Media Server also lets you store your personal movies, music, pictures and more, accessible anywhere with an internet connection, on virtually any device. Advanced features require a Plex Pass for £2.99/month.

Kodi users love the ease with which the SHIELD Android TV box lets users stream all of their personal media to their big-screen TV. You can also download hundreds of community-created add-ons that provide access to popular internet streaming media services like Twitch, Vimeo, Vine, SyFy, NFL, Flickr, and more.

Don’t forget about Youtube! See what the world is watching -- from the hottest music videos to what’s trending in gaming, entertainment, news, and more. Subscribe to channels you love, share with friends, and watch on any device. And if you’re a parent, check out the new Youtube Kids app, to make it safer and simpler for kids to explore the world through online video – from their favourite shows and music to learning how to build a model volcano (or make slime ;-), and everything in between. There’s also a whole suite of parental controls, so you can tailor the experience to your family’s needs.

Ever watch a full session of PUGB or Fortnight on Twitch and not laugh your face off? Watch live streams of the video games and activities you love, and chat with streamers and other viewers, from anywhere, anytime. From League of Legends, to Overwatch, to live art demos, if it’s worth watching, it’s live on Twitch right now.

Watch and share videos in gorgeous HD, minus the ads, and follow categories, channels, and collections to fill your feed with amazing stuff each and every day with Vimeo.

While the above apps are great, thanks to Google Cast, with NVIDIA SHIELD, you’re not limited to only consuming content that’s available in the Google Play Store. Any app that works with your Android phone can be “cast” to your SHIELD Android TV in 4K.

You made it to the end! By now you should be a cord cutting expert. If you decide to cut the cord, go with SHIELD TV for its robust app selection, 4K HDR content, and reliable performance. You can buy the streaming SKU for cord cutters here.