Redefining Auto Innovation With AI and Digitalization

Rimac, BMW Group, Katana, Maserati

    Introduction

    Transforming the Automotive Industry

    NVIDIA is bringing physical AI to the automotive industry, connecting autonomous vehicles, factories, and digital worlds through AI and simulation. With NVIDIA AI, Omniverse™ libraries, and accelerated computing, automakers are using AI physics, autonomous AI agent engineering, and interactive digital twins to accelerate design and engineering, optimize factory operations, and validate autonomous driving systems in simulation before deployment. The result is faster development, safer vehicles, and more efficient production.

    The World Is Building Robotaxis on NVIDIA Hyperion

    Global automakers, software partners, and mobility leaders are bringing level 4-ready fleets to market on NVIDIA Hyperion—NVIDIA's robotaxi-ready platform.

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    NVIDIA Unveils Alpamayo 2 Super Open Reasoning Model

    Alpamayo 2 Super is a 32 billion-parameter reasoning VLA model, built for Level 4 robotaxi-ready autonomous vehicles.

    Read the Press Release

    Use Cases

    From Vehicle Design to Autonomous Driving

    Design and Visualization

    Reimagine what’s next—from initial concepts to seamless collaboration and final designs.

    NVIDIA RTX PRO transforms automotive design with photorealistic, real-time visualization that enables designers and engineers to iterate rapidly. From exterior styling to interior ergonomics– Interactive, physically accurate renderings let teams explore design variations, validate proportions, and accelerate decision-making, bringing concepts to production faster.

    Learn About Product Design Innovation
    Kia Motors
    Kia Motors

    Computational Engineering

    Accelerate, visualize, and deploy AI in computer-aided engineering workflows.

    GPU acceleration and AI physics transforms automotive engineering simulation, enabling faster computational engineering analysis for design optimization, structural validation, thermal management, and more. Engineers iterate through hundreds of complex simulations in days rather than months, reducing drag coefficient, improving safety, and accelerating time-to-market—all while cutting manual effort and computational costs.

    Explore how NVIDIA Accelerates Engineering Simulation
    Engineering Simulation

    Industrial Digital Twin

    Create accurate virtual representations powered by NVIDIA Omniverse Enterprise.

    Optimize factory layouts, streamline manufacturing processes, and train robotic fleets in a virtual environment before deployment. NVIDIA Omniverse libraries enable automakers to reduce downtime, minimize waste, accelerate time-to-market, and achieve unprecedented operational efficiency—with predictive analytics and AI-powered automation driving measurable productivity gains.

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    Industrial Digital Twin
    BMW Group

    Generative AI

    From manufacturing to testing AVs, learn how generative AI is transforming the industry.

    Generative AI and large language models are redefining automotive experiences from factory to road. Automakers use AI to streamline design and manufacturing, accelerate autonomous vehicle development with end-to-end learning and synthetic data, create intelligent in-cabin assistants with natural voice interaction and personalized avatars, and enhance enterprise operations with AI-powered sales and support chatbots.

    Learn More About Generative AI in Automotive
    Intelligent Assistants

    Autonomous Vehicles

    Accelerating the future of autonomous vehicles, from cloud to car.

    NVIDIA delivers a full-stack autonomous vehicle platform, from AI training and simulation to in-vehicle compute and safety. NVIDIA DGX™ and NVIDIA Alpamayo open Vision-Language-Action models power AI training and vehicle reasoning, Omniverse libraries with Cosmos™ power model development and validation, while NVIDIA DRIVE AGX™ and the NVIDIA Hyperion Level 4–ready reference architecture, enable safe, scalable deployment—unified by NVIDIA Halos safety.

    Learn More About Autonomous Vehicle Solutions
    Read How AI is Unlocking Level 4 Autonomous Driving
    NVIDIA Hyperion for autonomous vehicle development

    Real-World Impact

    Learn how automakers are adopting NVIDIA technology to shape the future of mobility.

    Mercedes-Benz

    Mercedes-Benz

    Mercedes-Benz is partnering with NVIDIA to deliver AI-defined vehicles with Level 2++ driving today and a path to Level 4 autonomy.

    Learn More About Our Partnership

    Volvo Cars

    Volvo Cars

    Volvo Cars will integrate NVIDIA DRIVE AGX Thor™, built on the NVIDIA Blackwell GPU architecture, for future models and tap into NVIDIA DGX for advanced AI training.

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    Nuro

    Nuro

    Nuro has developed the Nuro Driver AI platform, built on NVIDIA DRIVE AGX and DriveOS™.

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    BMW Group

    BMW

    The BMW Group is optimizing production processes by using AI, its own treasure trove of data, and NVIDIA DGX systems. This lets them implement a complete deep learning operations pipeline for various industrial AI applications.

    Read the Story

    JLR

    Jaguar Land Rover

    Starting in 2026, all-new Jaguar and Land Rover vehicles will be built on the NVIDIA DRIVE software-defined platform—from the cloud with NVIDIA data center solutions to the car with NVIDIA DRIVE Orin™.

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    General Motors

    General Motors

    Discover how the largest U.S. automaker will build next-generation vehicles, factories, and robots using AI, simulation, and accelerated computing.

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    NVIDIA is the backbone of the AI era, and it is now fully harnessing that innovation to deliver L4 autonomy at enormous scale, supporting an incredible ecosystem of autonomous vehicle leaders.

    — Dara Khosrowshahi, CEO of Uber

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    Hyundai Motor Group is exploring innovative approaches with AI technologies in various fields such as robotics, autonomous driving, and smart factory… This partnership is set to accelerate our progress, positioning the Group as a frontrunner in driving AI-empowered mobility innovation.

    — Heung-Soo Kim, Executive Vice President and Head of the Global Strategy of Hyundai Motor Group

    With NVIDIA DRIVE Thor in our future cars, our in-house developed software becomes more scalable across our product lineup, and it helps us to continue to improve the safety in our cars, deliver best-in-class customer experiences—and increase our margins.

    — Jim Rowan, CEO of Volvo Cars

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    NVIDIA is the market leader in accelerated computing, and they’ll strengthen our ecosystem of partners and our ability to deliver safe and reliable driverless trucks to our customers at scale.

    — Chris Urmson, Cofounder and CEO of Aurora

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    Our collaboration with NVIDIA allows us to develop the future of factory logistics today.

    — Jürgen Maidl, Senior Vice President of Logistics, The BMW Group

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    News and Events

    Explore the Latest News in the Automotive Industry

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    NVIDIA Unveils Alpamayo Super and Expands Open AV Ecosystem

    Alpamayo 2 Super is a 32 billion-parameter reasoning VLA model, built for Level 4 robotaxi-ready autonomous vehicles.. 

    Read the Press Release

    The World Is Building Robotaxis on NVIDIA Hyperion

    Global automakers, software partners, and mobility leaders are bringing level 4-ready fleets to market on NVIDIA Hyperion—NVIDIA's robotaxi-ready platform.

    Read the Press Release

    BYD, Geely, Isuzu, and Nissan Adopt NVIDIA Hyperion for Level 4 Vehicles

    Leading automakers and mobility providers are building on NVIDIA’s end-to-end platform as NVIDIA advances Level 4 hardware.

    Read the Press Release

    How Robotaxis Are Gaining Ground to Make Streets Safer

    Robotaxis are fully autonomous, on‑demand vehicles that use advanced sensors and AI to navigate streets and move passengers without a human driver. We asked industry leaders to talk about recent advancements in building safe robotaxis for real-world driving. 

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    The Future of AI-Defined Vehicles

    Industry leaders and NVIDIA’s ecosystem partners share their perspectives on the technologies steering the future—robotaxis, autonomous trucking, multimodal mobility, and more.

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    How Autonomous Vehicles Learn to Reason With NVIDIA Alpamayo

    See how open NVIDIA Alpamayo models, simulation frameworks, and physical AI datasets accelerate reasoning-based development for autonomous vehicles and self-driving cars.

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    Accelerating the Future of Automotive Engineering

    McLaren Automotive is redefining the limits of performance by integrating AI physics and agentic AI into their design workflow. Using the Rescale digital engineering platform powered by NVIDIA, McLaren has reduced simulation times from days to minutes.

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    NVIDIA Halos: Safety System for AV Development

    Learn how NVIDIA Halos is a comprehensive safety system that brings together NVIDIA’s automotive hardware and software safety solutions with cutting-edge AI research.

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    Accelerating AV Development With NVIDIA Omniverse and Cosmos

    See how NVIDIA Omniverse and NVIDIA Cosmos help developers build the next generation of end-to-end autonomy.

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    Partners

    Automotive Enterprise Ecosystem

    Resources

    Breakthroughs in AI, Accelerated Computing, and Beyond

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    Getting Started With Deep Learning

    Learn how deep learning works through hands-on exercises in computer vision and natural language processing (NLP). You’ll train deep learning models from scratch, learning tools and tricks to achieve highly accurate results. You’ll also learn to use freely available, state-of-the-art pre-trained models to save time and get your deep learning application up and running quickly.

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    Building Conversational AI Applications

    Learn how to quickly build and deploy production-quality conversational AI applications with real-time transcription and natural language processing (NLP) capabilities.

    Learn About Conversational AI

    NVIDIA Developer Program

    Get access to free SDKs, training, and technical resources to successfully build applications on all NVIDIA technology platforms by joining our Developer Program.

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    NVIDIA Inception for Startups

    Accelerate your startup by joining the NVIDIA Inception Program. It provides over 13,000 cutting-edge startups worldwide with critical go-to-market support, technical expertise, training, and introductions to funding opportunities.

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    NVIDIA Deep Learning Institute

    Develop and master the skills you need in AI, HPC, and the metaverse through the NVIDIA Deep Learning Institute (DLI). Choose from a catalog of over 80 self-paced courses and instructor-led workshops.

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    Our experts can help your business unlock new capabilities and take your success to the next level. 

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