Upgrade to Beyond Fast

GeForce RTX 40 Series and DLSS 3

NVIDIA® GeForce RTX™ 40 Series GPUs are beyond fast for gamers and creators. They're powered by the ultra-efficient NVIDIA Ada Lovelace architecture which delivers a quantum leap in both performance and AI-powered graphics. Experience lifelike virtual worlds with ray tracing and ultra-high FPS gaming with the lowest latency. Discover revolutionary new ways to create and unprecedented workflow acceleration.

Buy GeForce RTX Graphics Cards and PCs

Pricing is managed by the retailer and are subject to change

GeForce RTX 4090

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GeForce RTX 4080

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GeForce RTX 4070 Family

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GeForce RTX 4060 Family

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The Ultimate Platform for Gamers and Creators

Powered by GeForce RTX 40 Series and DLSS 3


NVIDIA Ada Lovelace Architecture

Realistic and Immersive Graphics

Dedicated Ray Tracing Cores



Game-Winning Responsiveness

NVIDIA Reflex Low-Latency Platform

Built for
Live Streaming

NVIDIA Encoder

AI-Enhanced Voice and

RTX Video Super Resolution and NVIDIA Broadcast

Fast-Track Your


Performance and

Game Ready and Studio Drivers


The Performance Multiplier, Powered by AI

DLSS is a revolutionary breakthrough in AI-powered graphics. Powered by new fourth-gen Tensor Cores and Optical Flow Accelerator on 40 Series GPUs, DLSS 3 uses AI to create additional high-quality frames.

Ray Tracing

Hyperrealistic. Hyperfast.

The Ada architecture unleashes the full glory of ray tracing, which simulates how light behaves in the real world. With the power of RTX 40 Series and third-gen RT Cores, you can experience incredibly detailed virtual worlds like never before.


Your Ideas, Accelerated by NVIDIA Studio

Take your creative projects to the next level with NVIDIA Studio. GeForce RTX unlocks unmatched performance in 3D rendering, video editing, and graphic design. Experience feature-rich RTX accelerations in top creative apps, world-class NVIDIA Studio drivers engineered to provide maximum stability, and a suite of exclusive tools that harness the power of AI.


Victory Measured in Milliseconds

NVIDIA Reflex delivers the lowest latency and best responsiveness for the ultimate competitive advantage. With Reflex you get faster target acquisition, quicker reaction times, and the best aim precision for competitive games.


Connect Your Creative Worlds to a Universe of Possibility

NVIDIA Omniverse™ is a 3D design collaboration platform within the NVIDIA Studio suite of tools for creators. Built to accelerate workflows, unite apps, and assets to bring your ideas to life—fast.


The App That Puts the AI in Painting

Use AI to turn simple brushstrokes into realistic landscape images with NVIDIA Canvas. Create backgrounds quickly, or speed up your concept exploration, so you can spend more time visualizing ideas.


Your AI-Powered Home Studio

Take your live streams, voice chats, and video calls to the next level with the NVIDIA Broadcast app and powerful AI effects like noise and room echo removal, virtual background, and more.

G-SYNC Monitors

Made To Game

G-SYNC® displays are rigorously tested to the highest standards. Smooth, tear-free immersion. Game-changing technology. And the highest refresh rates for unbeatable performance. Every game. Every time. Everywhere.

NVIDIA Encoder

The Dream Stream

Steal the show with incredible graphics and smooth, stutter-free live streaming. GeForce RTX GPUs feature the NVIDIA Encoder (NVENC), engineered to deliver show-stopping performance and image quality.

Game Ready Drivers

Improve Your Games’ Performance

GeForce Game Ready Drivers deliver the best experience for your favorite games. They’re finely tuned in collaboration with developers and extensively tested across thousands of hardware configurations for maximum performance and reliability.

© 2023 NVIDIA Corporation. NVIDIA, the NVIDIA logo, GeForce, and GeForce RTX are registered trademarks and/or trademarks of NVIDIA Corporation in the United States and other countries. All other trademarks and copyrights are the property of their respective owners.