The Art and Science of Entertainment

A NEW AGE OF STORYTELLING

NVIDIA technologies have powered the most advanced, visually rich feature films ever created, from box office record-breakers to Academy Award winning productions. Advancements in pivotal technologies like deep learning, simulation, rendering, and virtual production continue to propel the future of storytelling, reinventing how content is created, delivered, and consumed.

RTX Product News

RTX Server

Powering the Future of Rendering

NVIDIA RTX Server harnesses the power of Quadro RTX GPUs and
NVIDIA® Quadro® Virtual Data Center Workstation software, so studios can create more visually stunning content faster than ever before.

RTX Workstations
Auto image courtesy of Epic Games and Porsche.

NVIDIA Quadro RTX Powered Workstations

NVIDIA Quadro RTX-powered desktop and mobile workstations deliver the intelligent performance studios need to create visually rich, award-winning content from anywhere. Benefit from the latest advancements in real-time ray tracing, 8K video, VR, and AI to streamline television production workflows and bring remarkable stories to life.

M&E WEBINAR: THE FUTURE OF RENDERING

Watch this webinar to hear from Cinesite, Autodesk and NVIDIA® on their work behind the scenes leading up to the release of NVIDIA Turing Architecture and NVIDIA Quadro RTX. Discover how these new technologies will impact VFX and feature animation workflow.

AI FOR MEDIA & ENTERTAINMENT

AI for Media and Entertainment

AI for Media and Entertainment

Join this webinar to learn how Digital Domain leverages NVIDIA technology to develop AI-based toolsets for applying deep learning to their content creation pipeline.

Accelerating Video Intelligence with AI

Accelerating Video Intelligence with AI

Beyond matching fans with movies, startup Valossa uses AI to help media companies understand their media assets better and, ultimately, gain insight into how viewers are affected by what they watch.

AI with the Heart of a Composer

AI with the Heart of a Composer

AIVA taps into powerful AI technologies to create compositions for everything from advertisements to feature films with amazing originality and emotion.

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BEST OF GTC

NVIDIA GPU Video Technologies and Video Codec SDK: Updates and Roadmap

Learn about the strategies on efficient usage of GPU video hardware acceleration for use cases such as video inferencing, transcoding, and media archiving.

Adding GPU Acceleration to Pixar RenderMan

Hear about Pixar's partnership with NVIDIA to create the technology that will enable the art and creativity in future feature animation and live-action visual effects blockbusters.

Go with the Flow: Pixar's Interactive Look-Development Tool

See how technologies are combined to create artist-focused workflows that are exploration-driven and more interactive than ever before. Learn how shading networks are implemented inside of our path tracer, which makes use of key OptiX features.

INDUSTRY NEWS AND STORIES

Storytelling to Story Living: Lucasfilm on the Future of Immersive Media

Storytelling to Story Living: Lucasfilm on the Future of Immersive Media

Vicki Dobbs Beck, Executive in Charge of ILMxLAB, shares how RTX enables artists to add reflections and soft shadows to create photoreal, immersive experiences like never before.

Moves Like Jaguar: Carmaker’s Logo Springs to Life at LA, Paris, Shanghai Auto Shows

Moves Like Jaguar: Carmaker’s Logo Springs to Life at LA, Paris, Shanghai Auto Shows

Imagination, The Mill and wrnch use NVIDIA GPU-powered rendering and AI inferencing to create a digital jaguar that interacts with audiences.

Streamlining Production and Training with NVIDIA QUADRO vDWS

Streamlining Production and Training with NVIDIA QUADRO vDWS

Animal Logic, one of the world's top visual effects and animation studios, used NVIDIA Quadro vDWS for their new Vancouver studio, instead of purchasing new $10,000 workstations.

Creating New Worlds with NVIDIA GPUs

Creating New Worlds with NVIDIA GPUs

Motion graphics artist Sabour Amirazodi uses Quadro RTX GPUs to create different environments. See how he renders massive scenes—from the sea to the sky—efficiently.

Accelerating Lighting and LookDev with NVIDI Quadro RTX and Autodesk Arnold GPU

Accelerating Lighting and LookDev with NVIDIA Quadro RTX and Autodesk Arnold GPU

With real-time ray tracing on the GPU, Cinesite was able to achieve continuity of lighting across 26 shots while working on a single timeline.

Artists Around the World Imagine the Future in Metropia 2042 Challenge

Artists Around the World Imagine the Future in Metropia 2042 Challenge

NVIDIA challenged artists to visualize Metropia 2042—a place and time in the near future where humanity has benefited from revolutions in AI, robotics, autonomous transport, augmented reality and environmental protections.

NVIDIA RTX Powers Game-Changing Workflows at NAB

NVIDIA RTX Powers Game-Changing Workflows at NAB

At world’s biggest broadcast trade show, cinematic-quality visuals, faster than real-time 8K transcoding and AI insights immerse audiences in the heart of the story.

NVIDIA Unveils Omniverse — Open, Interactive 3D Design Collaboration Platform for Multi-Tool Workflows

NVIDIA Unveils Omniverse — Open, Interactive 3D Design Collaboration Platform for Multi-Tool Workflows

NVIDIA Omniverse enables teams to interactively work together to create and render scenes using industry-standard 2D and 3D software.

NVIDIA, Image Engine and Autodesk Showcase RTX Server Using Assets from Lost in Space

NVIDIA, Image Engine and Autodesk Showcase RTX Server Using Assets from Lost in Space

At GTC, experience faster content creation workflows and GPU-accelerated rendering with NVIDIA RTX Server and Quadro vDWS.

EXPLORE MORE SOLUTIONS

GPU ACCELERATED SOFTWARE

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Adobe Creative Cloud

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Autodesk 3ds Max

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Media Composer

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DaVinci Resolve

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