AI Meets Next-Generation Infrastructure
The broadcast industry is undergoing a transformation in how content is created, distributed, and consumed. Broadcasters are experiencing a shift from traditional linear workflows bound by fixed-function devices to flexible software-defined, standards-compliant hybrid systems that enable the future of live streaming with AI and ultra-low latency broadcast infrastructure. NVIDIA provides a full technology stack for the broadcast industry—from GPUs, DPUs, and network switches, to systems, developer toolkits, and software platforms for real-time graphics, video streaming, and artificial intelligence.
Scalable infrastructure built on industry standard IT hardware and software adapts to the rapidly evolving needs of broadcasters. NVIDIA-Certified systems simplify deployment and provide the performance, manageability, security, and scalability to deliver cutting-edge solutions for live broadcast, while increasing operational efficiencies.
NVIDIA standards-based networking solutions allow for low latency, predictable switching, precision timing, and packet pacing. This means they can be configured without dropped frames, buffering, or congestion.
The addition of GPUs delivers exceptional graphics and compute power at a fraction of the cost, space, and power of CPU-based solutions, while enabling deployment of bare metal or virtual servers.
NVIDIA brings the power of AI to the broadcast industry to enable innovative new capabilities like recommender systems, auto-highlight generation, and intelligent meta-data tagging. Broadcasters can gain new content and viewer insights for a competitive advantage, and eliminate repetitive tasks for operational efficiency.
For broadcasters who want to develop custom AI-accelerated solutions, NVIDIA AI Enterprise provides an end-to-end, cloud-native suite of AI and data analytics software. It’s optimized, certified, and supported by NVIDIA to run on VMware vSphere with NVIDIA-Certified Systems™. Broadcasters around the world are already using GPU-accelerated applications with NVIDIA-Certified systems in the data center.
For live broadcasting, content distribution, and post-production, NVIDIA’s leading IP-based video networking technologies bring the audience and content closer together. NVIDIA partners with top server and storage providers as well as industry leading software partners to deliver best-in-class video and data throughput for ultra-low latency streaming workloads.
NVIDIA virtual GPU, networking, and SMPTE ST 2110-21 transport technologies create the underlying frameworks to build next generation broadcast infrastructure.
Rapid scaling of resources simplifies IT management, helps accelerate production schedules, and keeps costs low. NVIDIA virtual workstations can be up and running in minutes, are agile when responding to changing broadcast requirements, and are accessible from on-prem data center or public cloud.
From camera to consumer, broadcast industry innovators are powering real-time, ray-traced, on-air graphics and virtual sets with reliable, high-end workstations featuring powerful NVIDIA RTX professional GPUs and low-latency NVIDIA IP-networking solutions.
The transition to SMPTE ST 2110 is accelerated by the NVIDIA Rivermax SDK, NVIDIA Bluefield DPUs, and NVIDIA networking solutions, which are production-proven technologies that are relied upon by modern broadcasters who are leading the industry’s adoption of IP Video.
NVIDIA works closely with industry standards groups like SMPTE, IEEE, NMOS, JT-NM and the EBU to help shape the future of the broadcast industry. The move to SMPTE ST 2110 enables limitless possibilities for broadcasters,—from greater workflow efficiencies and cost control, to distributed and remote production. With the rapid rise of OTT and VOD (video on demand), IP-based video workflows facilitate faster time-to-market, while enabling greater creative control and IT manageability. AI-based tools and technologies further deliver new capabilities for faster content creation and distribution, and create opportunities for gaining deeper content and consumer insights.
Today, broadcasters around the world rely on cutting-edge NVIDIA RTX GPUs for augmented reality, virtual sets, and on-air graphics for live production. NVIDIA Networking and NVIDIA RTX combine to help broadcasters rise above the competition with the next generation of virtual studio infrastructure, delivering unprecedented photo-realism, real-time compositing of ultra-high resolution video, and graphics to full-scale LED volumes for virtual production.
NVIDIA's engineering and software development teams are committed to driving the future of real-time cinematic quality graphics for live broadcast. Join NVIDIA’s growing network of broadcast partners - from rising startups to industry-leading solutions providers.
NVIDIA partners with leading software and OEM hardware providers, and best-in-class system integrators to develop and deploy solutions for mission-critical live production, on-air graphics, video production, transcoding, content distribution and more.
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