Company to Showcase Industry-Leading Graphics Hardware and Software Tools; Will Sponsor Popular “Got Art?” Contest and 4th Annual Game Developers Choice Awards

For further information, contact:

Carrie Cowan
NVIDIA Corporation
(408) 486-7330
ccowan@nvidia.com

FOR IMMEDIATE RELEASE:

GAME DEVELOPERS CONFERENCE—SAN JOSE, CA—MARCH 23, 2004—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced a full line-up of product showcases, events, and activities for this week’s Game Developers Conference (GDC), the annual gathering of the world’s best 3D artists and programmers. At GDC, NVIDIA will demonstrate its industry-leading GeForce™ and NVIDIA Quadro® product lines, introduce new software tools for the latest generation desktop and handheld graphics platforms, and host a variety of tutorials and presentations designed to educate developers on how they can reach new, cinematic-levels of visual quality in games.  GDC will take place at the San Jose Convention Center in San Jose, California, from March 24-26.

“We’re excited to showcase a new class of software tools designed to empower developers to take advantage of the latest advancements in graphics hardware, such as Shader Model 3.0,” said Mark Daly, vice president of content development at NVIDIA.  “NVIDIA’s tight integration with the game development community ensures that we're able to consistently deliver the caliber of technologies that address the needs of an evolving game industry."

Shader Model 3.0 enables developers to achieve a class of film-quality effects never before possible in real-time game rendering.  NVIDIA's native support for this technology advancement in its next-generation hardware platform presents an exciting opportunity for developers, as it allows for the adoption of more flexible and natural programming methods.  The results will yield a higher caliber of visually stunning games with distinct improvements in materials, lighting, and scene complexity that mirror real-world situations.
 
Throughout the week NVIDIA’s technical experts will lead a series of technical sessions focusing on tips and tricks for real-time graphics that can be adopted to create a new generation of visually stunning gaming experiences.  A sample of NVIDIA-led sessions include the “Next Gen Special Effects Showcase,” “Cinematic Effects II: The Revenge,” and “Tools to Squeeze Maximum Performance from your GPU.”  The Company will also host a jam-packed line-up of booth activities, which includes daily presentations from the industry’s top developers and digital content creation providers, including Epic Games and Alias, who will demonstrate their latest projects and achievements. 

In addition, NVIDIA is hosting the third-annual “Got Art?” drawing contest in which contestants, armed only with traditional art materials, an empty canvas, and their imaginations, compete in 30-minute “heats” for prizes.  NVIDIA is also the premiere sponsor of the 4th annual Game Developers Choice Awards ceremony, the most prestigious honors in game development, to be held on March 24 at the San Jose Civic Auditorium.  

About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,800 people worldwide.  For more information, visit the Company’s Web site at www.nvidia.com.

Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers.  Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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