NVIDIA Drives HDTV Solution to the Mainstream Market
NVIDIA and Ravisent HDTV Solution Enables Premium Quality, Cost-Effective HDTV Playback for the PC
For Immediate Release
COMDEX '99 – LAS VEGAS – NOVEMBER 15, 1999 – NVIDIA™ Corporation (NASDAQ: NVDA) today announced it will demonstrate a new, industry leading software HDTV solution at Fall Comdex, Las Vegas, November 15-19, 1999. Combining its latest graphics architecture with Ravisent's CineMaster HDTV software decoder, NVIDIA is the first company to enable this powerful capability, providing PC OEMs with a high-quality HDTV playback solution at a lower price point than comparative hardware-based solutions.
"HDTV is one of the most exciting developments of the new millenium," said Dan Vivoli, vice president of marketing at NVIDIA. "NVIDIA intends to lead the way by offering all the pieces for cost-effective DTV equipped PCs. This exciting new digital platform will make the transition to HDTV on the PC easier and faster for our PC OEMs and their customers."
NVIDIA GPU Architecture Enables Hardware and Software HDTV Solutions
Ravisent's CineMaster HDTV software, when combined with the powerful HDTV motion comp (MC) engine based on NVIDIA's GeForce 256 architecture, delivers full-quality decode and display of all HDTV formats. This includes the 720 progressive format (720p) at 60 frames per second and the 1080 interlaced format (1080i) at 30 frames per second on any of today's high-performance, mainstream CPUs.
"Without NVIDIA's GPU architecture, the CineMaster HDTV software solution would require a processor not yet available today to decode all HDTV resolutions at an acceptable rate," said Mike Harris, co-founder and chief technology officer at Ravisent. "With their powerful HDTV MC engine, NVIDIA has allowed us to decode and display 720p and 1080i across a number of high performance processors offered today.
The NVIDIA/Ravisent CineMaster HDTV software solution is being demonstrated in the Intel booth # LN109 in the LVCC, the Ravisent suite, located at the MGM Grand, and at NVIDIA's booth #N111 at the LVCC.
NVIDIA Corporation (Nasdaq: NVDA), the world's leading supplier of performance 3D graphics processors, is the only independent top-to-bottom supplier of 3D graphics solutions for mainstream PCs. NVIDIA designs, markets and sells an award-winning family of 3D processors, delivering industry-leading performance and visual quality for a broad range of PC-based applications, including enterprise visualization, e-commerce, e-business, education and entertainment. Used by the top PC OEMs in the world, NVIDIA's products are distributed through a worldwide channel that includes PC OEM, add-in card and motherboard partners in Europe, Asia and North America. For more information, please visit the Company's web site at http://www.nvidia.com.
Certain statements in this press release, including the statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third party manufacturers, general industry trends, including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products and the Company's dependence on third party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Factors Affecting Operating Results," for a fuller discussion of these and other risks and uncertainties.
Notes to Editors: The recommended way of writing GeForce 256 is with an uppercase G and F, all other letters lowercase with a space between GeForce and 256. The recommended way of writing Vanta is in title case. Please note that the recommended way of writing NVIDIA, RIVA 128, RIVA 128ZX, RIVA TNT and RIVA TNT2 is all CAPITALS.
NVIDIA, the NVIDIA logo, RIVA TNT, RIVA TNT2, NVIDIA Vanta and GeForce are trademarks of NVIDIA Corporation. RIVA, RIVA 128 and RIVA 128ZX are trademarks of NVIDIA Corporation and STMicroelectronics. Other company and product names may be trademarks of the respective companies with which they are associated. IBM and Aptiva are registered trademarks of International Business Machines, Corp.