NVIDIA to Developers: “Raise Your I.Q.”
New Developer Program Aims to Improve Image Quality in Software Titles
For Immediate Release
LONG BEACH, CALIF. -- May 5, 1998 -- At the Computer Games Developer Conference (CGDC), NVIDIA“ Corporation today announced its “Raise Your I.Q. (Image Quality)” program, targeted at 3D software developers. The program is designed to produce new 3D titles that utilize advanced 3D multi-texturing features, photorealistic color and higher screen and texture resolutions.
“Raise Your I.Q. program goes well beyond the days of proprietary APIs that serve a relatively small number of end-users,” said Jen-Hsun Huang, president and CEO of NVIDIA. “By driving standards, image quality and performance, we believe our program will ultimately push interactive 3D content to the next level.”
“NVIDIA's program represents a significant step forward in the 3D industry,” said John Latta, president, 4th Wave, Incorporated. “By focusing on products specifically for standard APIs and gaining broad industry support with this program, NVIDIA is positioned to emerge as the company which sets the Image Quality bar for the 3D market.”
“NVIDIA's TNT is a large step forward for game hardware, bringing together 32-bit framebuffers with stencil capability, multitexture, and very high performance at a consumer price point. Combined with their robust, high performance OpenGL ICD, TNT should be an ideal platform for Quake 3,”said John Carmack, co-founder, owner and lead programmer of id Software.
A number of the industry’s most noted developers have endorsed NVIDIA’s Raise Your I.Q. program. They include:
-Acclaim Entertainment, Inc.
-LucasArts Entertainment Company LLC
-Monolith Productions, Inc.
“Raise Your I.Q.”
NVIDIA’s Raise Your I.Q program is designed to bring a new level of realism to the PC user’s visual experience through the adoption of industry standards, advanced 3D features and photorealistic imagery. As program participants, developers will receive early access to the roadmaps and platforms that are rapidly advancing 3D technology. This access will enable developers to improve their software’s visual quality and performance during each stage of title development. NVIDIA is strategically positioned to provide a single platform for designing models and artwork, developing scenes and levels, programming engines and testing and marketing new titles. The ultimate goal is to encourage developers to create new titles that are optimized for 24-bit color depths, higher screen resolutions and incorporate 3D effects, such as multi-texturing, stenciling, atmospheric mapping, environmental mapping and dynamic lighting.
Direct3D Summer Camp
To further demonstrate its commitment to developers, NVIDIA is hosting two developer workshops on DirectX 6.0. Workshop participants will receive a free SDK (Software Development Kit) that provides DirectX 6.0 source code examples, documentation, and development hardware. This will give developers their first opportunity to get hands-on experience with DirectX 6.0 and RIVA TNT. The workshops will be held in San Francisco on June 11th and 12th and in London on June 25th and 26th. Developers can register on NVIDIA’s website at WWW.NVIDIA.com.
NVIDIA’s RIVA Family
NVIDIA’s RIVA family of 3D processors, the RIVA 128‘, RIVA 128ZX and forthcoming RIVA TNT, are the first 128-bit 3D processors to deliver leadership Direct3D performance to the mainstream PC market. By leveraging NVIDIA’s graphics technology and massive gate counts, the RIVA processor family is designed to deliver stunningly realistic, high frame rate 3D, along with benchmark winning 2D, VGA and video acceleration all in single chip iterations. The RIVA processors are optimized for both Direct3D‘ and OpenGL‘.
NVIDIA Corporation designs, develops, markets and sells high-performance 3D processors for personal computers. Corporate headquarters are in California: NVIDIA Corporation, 1226 Tiros Way, Sunnyvale, CA 94086. (408) 617-4000. http://www.nvidia.com.
Editor Notes: Please note that the recommended way of writing NVIDIA, RIVA 128, RIVA 128ZX and RIVA TNT is all CAPITALS.
NVIDIA, the NVIDIA logo and RIVA TNT are trademarks of NVIDIA Corporation. RIVA, RIVA 128 and RIVA 128ZX are trademarks of NVIDIA Corporation and SGS-THOMSON Microelectronics. Other notations of TM and ® are trademarks of their respective firms. All other names and logos are trademarks of their respective companies.