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NVIDIA GPUs Power Game Developers Conference

 
 

Art and Science of Game Development Takes Center Stage as NVIDIA Sets the Standard for the Next Generation of Games

For more information contact:

Carrie Cowan
NVIDIA Corporation
(408) 486-7330
ccowan@nvidia.com

FOR IMMEDIATE RELEASE:

GAME DEVELOPERS CONFERENCE—SAN JOSE, CA—MARCH 5, 2003—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced it is showcasing the ultimate tools and platforms for powering a new era of cinematic gaming at the Game Developers Conference (GDC), the annual gathering of the world’s best 3D artists and game development professionals, being held March 6-8 at the San Jose Convention Center.  Located in booth 1108, NVIDIA will demonstrate the industry’s most complete product line-up of software tools and graphics processing units (GPUs) for the desktop PC, mobile and professional workstation markets.

In addition to showcasing its diverse product line-up, NVIDIA is inviting all artists attending GDC to participate in its third “Got Art?” drawing contest.  The contest will run throughout the show, with “heats” held every 30 minutes.  Using NVIDIA-provided traditional art materials such as charcoal, pastels, crayons and paper, contestants will be asked to put their imaginations on paper for the chance to win an NVIDIA Quadro® professional graphics card and other prizes.

NVIDIA will be participating in many of the talks and sessions taking place at the conference, as well as serve as lead sponsor of the third annual Game Developers Choice Awards.  Session topics include tutorials on Cg, OpenGL® and Direct3D® programming, hardware shaders, as well as a session titled “Ogres and Fairies: Secrets of the NVIDIA demo team,” at which the creative minds behind the NVIDIA GeForce(TM) FX technology demos will share their knowledge.

“NVIDIA hardware solutions increase programmer productivity and decrease development time of more graphically complex games, making it the most stable and reliable development platform in the industry,” said Dan Vivoli, executive vice president of marketing at NVIDIA.  “With this new generation of NVIDIA hardware, software tools and the Cg programming language, developers have all they need to take us on an incredible journey of cinematic gaming.”

NVIDIA products and development tools on display include:

  • NVIDIA GeForce FX—the industry’s first cinematic computing series of GPUs unleashes a new era in cinematic gaming.  NVIDIA GeForce FX GPUs render games that look at good as big-budget Hollywood movies by delivering flawless image quality, blazing fast performance and providing rock solid stability that has made NVIDIA GeForce GPUs the overwhelming choice of both game developers and gamers.
  • NVIDIA Quadro FX—the industry’s first line of professional workstation graphics solutions to combine 128-bit floating point precision with an eight pipeline, fully programmable graphics engine, NVIDIA Quadro FX GPUs deliver unprecedented levels of realism and interactive sophisticated real-time effects for content development, visual processing and other professional applications.
  • Cg— “C for graphics” is a high level shading language (HLSL) designed to make the programming of advanced visual effects easier and faster.

For a complete list of talks and sessions featuring NVIDIA representatives, log on to http://www.nvidia.com/view.asp?EO=EO_GDC2003.

About NVIDIA
NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms.  Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles.  NVIDIA is headquartered in Santa Clara, California and employs more than 1,500 people worldwide.  For more information, visit the company’s Web site at www.nvidia.com.

Certain statements in this press release, including the statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers.  Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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Copyright © 2003 NVIDIA Corporation.  All rights reserved.  All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.  Features, pricing, availability, and specifications are subject to change without notice.

Note to editors: If you are interested in viewing additional information on NVIDIA, please visit the NVIDIA Press Room at http://www.nvidia.com/view.asp?PAGE=press_room.



 
 
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