THQ Selects NVIDIA PhysX Technology For Use In Its WorldWide Studios
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Bryan Del Rizzo
FOR IMMEDIATE RELEASE:
SANTA CLARA, CA—DECEMBER 18, 2008—NVIDIA® Corporation today announced that THQ Inc., a leading worldwide developer and publisher of interactive entertainment software, has selected NVIDIA PhysX™ technology for use by its studios worldwide. NVIDIA PhysX technology is the world’s most pervasive physics solution for designing real-time, real-world effects into interactive entertainment games for a variety of platforms, including the PC, Nintendo Wii, Playstation 3, and Xbox 360.
“The NVIDIA PhysX technology delivers astonishing physics effects and will help us develop the most competitive and innovative products in the marketplace,” said Roy Tessler, THQ’s senior vice president, production and worldwide studios. “With support for both the CPU and the GPU, PhysX technology allows us the creative freedom to design compelling environments and deliver truly immersive gaming experiences.”
The NVIDIA PhysX development solution consists of a robust physics engine, API, and software development kit (SDK) designed to give developers, animators, level designers, and artists unprecedented creative control over character and object physical interactions by allowing them to author and preview physics in real time.
PhysX technology works across all major gaming platforms and can be accelerated by both the CPU and any CUDA general purpose parallel computing processor, including NVIDIA GeForce GPUs. The massively parallel architecture in GeForce GPUs can handle 10 to 20 times more visual complexity than what’s possible today on traditional platforms, and can leverage the best of both GPU and CPU architectures to deliver the ultimate experience to the user. More importantly, NVIDIA PhysX technology will deliver faster performance and richer environments based on the number of GPUs or CPUs in the PC, or the varied computing capacities of today’s console platforms.
“Physical interactions are increasingly important to bringing realism to interactive game play and we are thrilled that THQ has selected PhysX as a development platform for their interactive entertainment titles,” said Ujesh Desai, vice president of GeForce desktop business at NVIDIA.
For more information on NVIDIA PhysX technology, please visit: www.nvidia.com/physx
Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact, and capabilities of NVIDIA GeForce GPUs, NVIDIA PhysX technology, and CUDA; the impact of physics on video games; the availability of NVIDIA PhysX technology for THQ’s studios worldwide; and the relationship between NVIDIA and THQ; are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; adoption of the CPU for parallel processing; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended October 26, 2008. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
Copyright © 2008 NVIDIA Corporation. All rights reserved. NVIDIA, PhysX, GeForce, Quadro, Tesla, and CUDA, are registered trademarks and/or trademarks of NVIDIA Corporation in the United States and other countries. All other company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.
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