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Each year, game developers from across the globe convene in San Jose, California, for the Game Developers Conference. Show attendees who range from the well-known to the aspiring game developer, gather to mix, mingle and check out the hottest new games, and technologies aimed at advancing this $8 billion a year industry.
Confirming its role as the industry leader in graphics, NVIDIA® Corporation took GDC by storm with a complete product line-up for gamers and game developers alike. Led by the GeForce4™ family of Graphics Processors (GPUs), the NVIDIA booth was crammed with on-lookers marveling at the company's new products for creating and powering digital entertainment. While the GeForce4 GPU generated lots of 'oohs' and 'aahs,' the new Quadro4 family of workstation graphics processors drew a steady crowd of 3D artists and designers who watched in awe as wire frame models slowly grew skin, hair, and increasingly detailed facial features.
In an impressive demonstration of convergence, NVIDIA's booth also featured impressive real-world set-ups modeled after a college dorm room and living room to showcase how NVIDIA technology is being used to power the digital entertainment experience. The dorm room featured a PC-turned-entertainment-hub powered by the integrated nForce™ platform processor and featuring the Personal Cinema video recorder and NVDVD player, while the living room featured the latest and greatest Xbox games. Movies and games were displayed on both the monitor and television screens, giving the user all their entertainment options from a single PC. Over time NVIDIA expects this technology to spread into various other household appliances, creating a single hub allowing users to control all aspects of their entertainment environment from one media server which pumps out the best audio and visuals.
NVIDIA also hosted an art competition to give away Quadro4™ XGL boards. In what was arguably the most popular booth at the show, artists were given a blank sheet of paper and 20 minutes to conjure up scenes or characters from their imaginations. Hundreds upon hundreds of drawings were produced, resulting in an intense competition producing a myriad of impressive masterpieces, and many lucky artists walking away with Quadro4 XGL cards.
To top it all off, NVIDIA fueled the crowd's inner gourmet by sponsoring an In-n-Out Burger truck, giving attendees a tasty treat before heading off to the party circuit. NVIDIA caused quite a stir on the corner of First and Market Streets as crowds gathered for free burgers, proving that NVIDIA not only has the best technologies, but knows a thing or two about California cuisine as well.