Rai Amsterdam
Booth #7.J38

Friday, September 1
10.30 am – 6 PM

Saturday, September 11
9.30 am – 6 pm

Sunday, September 12
9.30 am – 6 pm

Monday, September 13
9.30 am – 6 pm

Tuesday, September 14
9.30 am – 4 pm



IBC 2010

3D Starts Here
At IBC 2010, NVIDIA(Booth # 7J.38) and our partners will be showcasing end-to-end solutions for 3D broadcasting. Highlighted throughout the exhibit hall will be the NVIDIA® Quadro® Digital Video Pipeline, the industry’s only GPU-accelerated solution for real-time acquisition, processing, and delivery of high-resolution video across standard and now stereoscopic 3D video broadcast environments.

Immerse yourself in a true stereo 3D experience with NVIDIA® 3D Vision Pro solutions. Delivering the highest quality and the most advanced stereoscopic 3D environment, 3D Vision Pro glasses and Quadro GPUs provide an easy to use, robust solution for driving 3D video production.
Featured NVIDIA Partners

Adobe Systems Incorporated (Booth 7.H23)
Adobe revolutionizes how the world engages with ideas and information. Its award-winning software and technologies have set the standard for communication and collaboration for more than 25 years, bringing vital and engaging experiences to people across media and to every screen in their lives, at work and at play.

Ambrado, Inc. (Booth 11.C21)
Ambrado designs, develops and manufacturers best-quality video processing solutions meeting broadcast industry standards for high-quality HD cameras, studio recording systems and compression equipment.

ARRI (Booth 11.F21)
The ARRI Group is the world’s largest manufacturer and distributor of motion picture camera, digital intermediate and lighting equipment. Throughout its 90-year history, ARRI has been associated with constant innovation and revolutionary technologies in all of its core businesses. Today, the focus is on developing new digital technologies, improving traditional analogue technologies, and achieving the highest possible image quality by combining the best elements of the two.

ASSIMILATE (Booth 7.K01)
ASSIMILATE™ is transforming post production of visually complex imagery projects with its SCRATCH® v5.2 digital process solution, the essential mix for a real-time, resolution-independent data pipeline. along with data management, the scratch software features a rich set of di and post tools for working in any combination of hd, sd, film (2k, 4.5k), red r3d, arriraw, and stereoscopic 3d. assimilate is committed to empowering the broad spectrum of creative and post professionals with state-of-the-art, easy-to-use, data-centric solutions that deliver optimal price/performance.

Autodesk (Booth 7.D25)
Autodesk, Inc., is a leader in 3D design, engineering and entertainment software. Customers across the manufacturing, architecture, building, construction, and media and entertainment industries - including the last 15 Academy Award winners for Best Visual Effects - use Autodesk software to design, visualize and simulate their ideas. Since its introduction of AutoCAD software in 1982, Autodesk continues to develop the broadest portfolio of state-of-the-art software for global markets. For additional information about Autodesk, visit

Avid (Booth 7.J20)
From the most prestigious, award-winning productions to music and movies made at home, Avid creates the technology that people use to make the most listened to, most watched and most loved media in the world.

Barco (Booth 1.B33)
Barco, a global technology company, designs and develops visualization solutions for a variety of selected professional markets: medical imaging, media & entertainment, infrastructure & utilities, traffic & transportation, defense & security, education & training and corporate AV.

Binocle (Booth 11.C50b)
Binocle develops and provides cinema professionals with the most innovative production and post-production tools for stereoscopic filming.

Blackmagic Design (Booth 7.B25)
Blackmagic Design creates the world’s most advanced video editing products, video converters, routers, color correctors, film restoration software and waveform monitors for the feature film, post production and broadcast industries.

Brainstorm Multimedia provides industry-leading real-time 3D interactive graphics solutions for all broadcast graphics types and workflows as well as for feature film production.

BroadMotion Inc. (Booth 7.J38)
BroadMotion Inc. develops and licenses highly optimized implementations of its JPEG2000 compression/decompression (codec) technology for the Digital Cinema and Digital Video Broadcast Industries

Cineform (Booth 7.J38)
CineForm has become the industry leader in end-to-end compression-based workflows, from camera, through post-production, and into mezzanine or long-term archive. CineForm Neo3D delivers a comprehensive 3D editorial workflow on both Mac and Windows to improve efficiency and reduce end-to-end costs for creating 3D content.

Elemental Technologies (Booth 13.C25)
Elemental is the leader in massively parallel video processing technologies. A pioneer in use of GPUs and other massively parallel chips for video processing. Leveraging its core technology, Elemental products deliver unprecedented levels of speed, quality, and price/performance for video decoding, encoding, and transcoding.

Fraunhofer Alliance Digital Cinema (Booth 8.C81)
Fraunhofer IIS is recognized for its research programs into microelectronics, information technology, telecommunications, audio and multimedia technology, digital radio, digital cinema, RF technology, satellite navigation, medical engineering, logistics, and mechanical and industrial automation. The researchers develop wireless communication systems, particularly digital broadcasting systems, as prototypes ready to go into commercial production. Technological ground and pillar are the audio and video coding schemes and their adoption as international standards.

Hewlett Packard (Booth 3.C10)
HP creates new possibilities for technology to have a meaningful impact on people, businesses, governments and society. The world’s largest technology company, HP brings together a portfolio that spans printing, personal computing, software, services and IT infrastructure to solve customer problems.

IRIDAS (Booth 7.H11)
IRIDAS develops software for workflow automation, playback, color correction, Stereo 3D grading and depth grading. Products include, FrameCycler, MetaRender, SpeedGrade. //

MainConcept (Booth 2.C50)
MainConcept is the world’s leading providers of high-quality codec technology for the broadcast, film, consumer electronics, computer software, medical imaging and security markets.

Marquise Technologies (Booth 13.A30)
Marquise Technologies designs state-of-the-art solutions for the post-production and the television broadcast industry. The company addresses post-production facilities and digital film labs, and provides them with high-end solutions for image processing, data conforming, color grading, restoration and finishing.

Microsoft (Topaz Lounge)
Expression Encoder 4 allows users to quickly and easily encode both live and pre-recorded video in a wide variety of file formats. With Encoder, you can customize video and publish it to a web server, guaranteeing viewers a rich, pixel-perfect media experience.

NewTek (Booth 7.K11)
NewTek Inc. (San Antonio, USA) is a a leader in portable live production, video editing, 3D animation and special effects tools, including the TriCaster™ product line and LightWave 3D®. NewTek has won numerous industry accolades, including two Emmy® Awards.

Planar (Booth 7.J38)
Planar Systems, Inc. is a global leader of specialty display technology providing hardware and software solutions for the world’s most demanding environments. Hospitals, space and military programs, utility and transportation hubs, shopping centers, banks, government agencies, businesses, and home theater enthusiasts all depend on Planar to provide superior performance when image experience is of the highest importance.

SGO (Booth 6.A11)
With efficient workflows and advanced toolsets, Mistika provides an impressively reliable post production tool to overcome challenges, offering one complete solution supporting SD-HD-2K-4K and Stereo 3D including real-time native RED workflows.

The Foundry (Booth 7.J18)
The Foundry is an award-winning VFX software company whose innovative products have facilitated countless ambitious VFX sequences on productions including Avatar, Alice in Wonderland and District 9. Product solutions including Nuke, Mari, and Kronos.

The Pixel Farm

The Pixel Farm (Booth 6.C18)
The Pixel Farm is a UK based company formed in 2002 to provide innovative collaborative solutions for digital composting and film special effects.

Vizrt (Booth 2.B10)
Vizrt creates content production tools for the digital media industry - from award-winning 3D graphics & maps, integrated video workflow solutions and online publishing tools.

WeatherOne (Booth 2.C11)
WeatherOne is a Norwegian software company that provides weather forecast solutions for broadcast and digital media world wide. Our headquarters are in Oslo, Norway, with additional agency, sales and service offices in Birmingham, England; Tokyo, Japan; Sydney, Australia and Washington DC, USA.