NVIDIA at IBC2024
September 13–16
Unveiling the Future of Live Media at IBC2024
NVIDIA and our ecosystem of partners are building the future of live media. Together we showcased the latest technologies and capabilities, including generative AI, software-defined infrastructure, immersive graphics, and more at IBC2024.
Holoscan For Media
NVIDIA Holoscan for Media is a software-defined, AI-enabled platform that allows live video pipelines to run on the same infrastructure as AI. It can be used by developers to build and deploy applications as software on repurposable, NVIDIA accelerated commercial-off-the-shelf hardware.
Demonstrating the Latest Innovations
Software-Defined AI-Enabled Platform for Live Media
NVIDIA showcased Holoscan for Media, the software-defined, AI-enabled platform for live media, along with applications from our ecosystem of partners covering encode, viewer, vision mixing, camera, media controllers, live graphics, and live AI captioning. This all runs on NVIDIA-accelerated, commercial-off-the-shelf hardware. The entire pipeline is software-defined and can be used on demand with dynamic media connections. It supports uncompressed media with accurate stream synchronization and timing. This allows for easy integration of new AI features.
AI for Audience Engagement
Generative AI is unlocking new ways to create hyper-personalized audience engagement programs. NVIDIA provided a technology demonstration showing how generative AI can be guided to integrate you into a customized “trading card” that makes you a member of the team. You could select your pose and your location, and the AI made sure the team colors stayed true. The power of an NVIDIA-accelerated Dell workstation made all of this interactive. Artists who are designing a campaign like this can easily explore and think about ideas to create engaging fan experiences.
AI-Powered Personal Assistant
Today’s broadcast pipelines are built from many different tools, and staying on top of all the documentation to learn how to configure and debug those tools is a real challenge. NVIDIA AI Workbench makes it easy to create your own generative AI support assistant that’s been trained on the documentation specific to your pipeline. When you ask your assistant questions, they will quickly give you answers that come from all the right sources—saving you time looking through many different sets of documents. The NVIDIA-accelerated Dell workstation delivers the GPU acceleration needed for interactive conversations with your assistant and quickly learning from new documents you provide it.
AI for Brand Segmentation in Live Sports
Global marketing and technology services company Monks showcased an AI computer vision demo on the NVIDIA Holoscan for Media platform that identifies objects, brand logos, and other features in a live broadcast to create a searchable database of media in real time. Monks is a leading system integrator for Holoscan for Media and designed the cloud-based workflow using the company’s AI-centric solution Monks.Flow to help broadcast, media, and entertainment companies develop hyper-personalized content for distribution across new media channels at speed and scale.
Software-Defined Broadcast
At IBC, Sony demonstrated in collaboration with NVIDIA a live production solution based on Sony’s M2L-X software switcher deployed to the NVIDIA Holoscan for Media framework. The solution is deployed to common-off-the-shelf (COTS) hardware supplied by Dell and previewed native support for ST-2110 as well as bridging traditional SDI based environments.
NVIDIA Sessions at IBC
September 14, 11- 11:30 AM, AI TechZone
This engaging panel discussion covered how the convergence of AI and software-defined infrastructure is revolutionizing the future of live media. This session explored the transformative potential of software-defined broadcast environments, which offer unparalleled scalability and flexibility. Industry experts discussed practical applications, including real-time content delivery, dynamic resource allocation, and seamless integration of new AI technologies. These innovations streamline workflows, enhance operational efficiencies, and elevate viewer experiences.
September 14, 2:30 - 3:15 PM, Showcase Theatre
Generative AI is transforming the media and entertainment industry by enabling hyper-personalization, dynamic content, and immersive experiences. This session covered best practices for selecting, adopting, and deploying generative AI technologies onto media infrastructure.
September 14, 2:00 - 2:30 PM, Innovation Village
Software-defined broadcast infrastructure is revolutionizing the live media landscape by enhancing flexibility, scalability, and efficiency. This session discussed the advantages of decoupling hardware and software, benefiting both developers and end users. Finally, it explored transformative applications within software-defined infrastructure that are shaping the future of media delivery.
September 15, 11- 11:30 AM, AI TechZone
The broadcasting model is rapidly evolving, with players like Amazon Prime, Netflix, and even influencers like Casemio acquiring long-term rights to premier sports properties. This change in formats and business model is pushing production to be more versatile, and as a result, software-defined. Traditionally reliant on uniform viewing, forward-thinking broadcasters now leverage AI to create personalized content experiences, tapping into rich viewer data to tailor broadcasts for diverse audience segments. By integrating AI strategies early in the planning process, rights holders can now maximize engagement and open new revenue opportunities by creating multiple versions of the same broadcast tailored to specific viewer groups. This session covered how AI’s predictive capabilities and recommendation engines, woven into cloud-based workflows, are revolutionizing fan engagement and driving revenue as viewing habits evolve.
September 13, 11:45 -12:15 PM, Innovation Village
NVIDIA’s generative AI technologies are transforming the media and entertainment industry by enhancing audience engagement and optimizing operational efficiencies. This session delved into NVIDIA’s comprehensive AI platform, including tools like NIMs. Practical use cases for these technologies include conversational avatars, real-time translation, and enriched archives. These innovations are driving business transformation, improving customer experiences, and ensuring accessibility and inclusivity.
September 16, 10:30 - 11 AM, Innovation Village
Hyper-personalization has become the new hot-button in media and entertainment, and now it takes on a new face through natural digital human avatars. This talk explored the latest advancements in digital human technology and their implications for film studios and broadcasters. Attendees gained insights into the innovative tools and techniques driving the creation of hyper-realistic digital characters, and how these advancements enhance narrative depth and audience immersion. They also learned how NVIDIA ACE and related technologies enable digital human development with AI models for speech and translation, vision, intelligence, lifelike animation and behavior, and realistic appearance. Whether you are a developer, artist, or enthusiast, this session provided valuable insights into creating digital humans that can see, hear, understand, and interact with the world around them.
September 15, 3:30 - 4:00 PM, Mo-sys Booth 7.B45
The use of SMPTE ST 2110 across the virtual production stage—from camera through to the LED volume—has freed virtual production from the complexities of a bespoke infrastructure while permitting the ease of scaling. Adding generative AI techniques on top of the flexibility afforded by SMPTE ST 2110 equips virtual storytellers with new tools for increased creativity and productivity. This presentation highlighted how NVIDIA and Mo-Sys are combining SMPTE ST 2110 and generative AI technologies in virtual production solutions.
September 15, 1:30 -2:00 PM, Innovation Village
NVIDIA and special guests explored the transformative role of generative AI in the film and television industry, highlighting real-world applications that are reshaping how content is created and distributed. From revolutionizing recommendation systems to enabling new forms of creativity, generative AI is empowering the media and entertainment industry to push the boundaries of what’s possible. This panel delved into cutting-edge examples from innovative AI startups, showcasing how these technologies are enhancing traditional content creation processes and moving into the future of personalized entertainment.
September 14, 2:00 - 2:30 PM, Zero Density Booth 7.B01
NVIDIA AI for live media can take the form of generative, predictive, and video AI. This presentation described how video AI, the application of AI technologies to improve the video and audio quality, combined with the graphics rendering power of NVIDIA RTX™ GPUs are unleashing the full storytelling potential of virtual production in Zero Density Reality5.
September 15, 2:00 - 2:30 PM, Brainstorm Booth 7.B47
The RT Cores in the latest NVIDIA Ada-generation RTX GPUs provide the real-time 60 fps performance needed for virtual sets and broadcast graphics. InfinitySet 6 takes full advantage of these RT cores and additional ray-tracing features to perform more realistic rendering with complex light conditions. This presentation highlighted the new ray-tracing features with the NVIDIA Ada-generation GPUs and how they’re used within InfinitySet.
September 13, 2:30 - 3:15 PM, AI TechZone
Gen AI is opening up innovative new avenues for creativity and production. From generating original content to enhancing creative workflows, our lineup shared their perspectives on how AI is transforming the way content is conceived and delivered, and what it all means for the future of storytelling in media and entertainment.
September 14, 1:00 - 1:45 PM, AI TechZone
AI is revolutionizing the ways we connect with new audiences in the world of media and entertainment. From curating personalized content to expanding reach to diverse demographics, our lineup shared their insights on the transformative impact of artificial intelligence on media consumption and what the future holds for reaching new frontiers in audience engagement.
NVIDIA Solutions for Live Media
Build Your Live Media Application for AI-Enabled Infrastructure with NVIDIA Holoscan for Media
Build Custom LLMs With NVIDIA AI Foundry Service on Microsoft Azure
NVIDIA AI Workbench | Fine-Tuning Generative AI
Turn Any PC Into a SMPTE ST 2110 Compliant Source With NVIDIA RivermaxDisplay
Simplify SMPTE ST 2110 Deployment With NVIDIA Rivermax
Maxine Feature Updates - Enhancing Real-Time Communication With the Power of AI
Catch up on Partner Announcements
NVIDIA-Powered Solutions on the Show Floor
NVIDIA Partners
- AWS
- Brainstorm 3D
- Dell
- Monks
- Mo-Sys
- Pebble TV
- Qvest
- Sony
- Vizrt
- V-Nova
- Zero Density
NVIDIA Inception Members
- Alugha
- Bria
- Beamr
- Deepdub
- Mobius Labs
- Moments Labs
- Speechmatics
- Twelve Labs
- WaveletBeam
And more …
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