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September 13–16
NVIDIA and our ecosystem of partners are building the future of live media. Together we'll showcase the latest technologies and capabilities, including generative AI, software-defined infrastructure, immersive graphics, and more at IBC 2024.
NVIDIA Holoscan for Media is a software-defined, AI-enabled platform that allows live video pipelines to run on the same infrastructure as AI. It can be used by developers to build and deploy applications as software on repurposable, NVIDIA accelerated commercial-off-the-shelf hardware.
NVIDIA will showcase Holoscan for Media, the software-defined, AI-enabled platform for live media, along with applications from our ecosystem of partners covering encode, viewer, vision mixing, camera, media controllers, live graphics and live AI captioning. This all runs on NVIDIA accelerated, commercial-off-the-shelf hardware. The entire pipeline is software-defined and can be used on demand with dynamic media connections. It supports uncompressed media with accurate stream synchronization and timing. This allows for easy integration of new AI features.
Generative AI is unlocking new ways to create hyper-personalized audience engagement programs. Come and see a technology demonstration showing how generative AI can be guided to integrate you into a customized ‘trading card’ that makes you a member of the team. You can select your pose and your location and the AI makes sure the team colors stay true. The power of an NVIDIA-accelerated Dell Workstation makes all of this interactive. Artists who are designing a campaign like this can easily explore and think about ideas to create engaging fan experiences.
Today’s broadcast pipelines are built from many different tools, and staying on top of all the documentation to learn how to configure and debug those tools is a real challenge. Come and see how NVIDIA AI Workbench makes it easy to create your own Generative AI support assistant that's been trained on the documentation specific to your pipeline. When you ask your assistant questions, they will quickly give you answers that come from all the right sources—saving you time looking through many different sets of documents. The NVIDIA accelerated Dell workstation delivers the GPU acceleration needed for interactive conversations with your assistant and quickly learning from new documents you provide it.
Global marketing and technology services company Monks will be showcasing an AI computer vision demo on the NVIDIA Holoscan for Media platform that identifies objects, brand logos, and other features in a live broadcast to create a searchable database of media in real-time. Monks is a leading system integrator for Holoscan for Media and designed the cloud-based workflow using the company’s AI-centric solution Monks.Flow to help broadcast, media and entertainment companies develop hyper-personalized content for distribution across new media channels at speed and scale.
At IBC, Sony is demonstrating in collaboration with NVIDIA a live production solution based on Sony’s M2L-X software switcher deployed to the NVIDIA Holoscan for Media framework. The solution is deployed to Common-Off-The-Shelf (COTS) hardware supplied by DELL and will preview native support for ST-2110 as well as bridging traditional SDI based environments.
September 14, 11- 11:30 AM, AI TechZone
Join us for an engaging panel discussion on how the convergence of AI and software-defined infrastructure is revolutionizing the future of live media. This session will explore the transformative potential of software-defined broadcast environments, which offer unparalleled scalability and flexibility. Industry experts will discuss practical applications, including real-time content delivery, dynamic resource allocation, and seamless integration of new AI technologies. Learn how these innovations streamline workflows, enhance operational efficiencies, and elevate viewer experiences.
September 14, 2:30 - 3:15 PM, Showcase Theatre
Generative AI is transforming the media and entertainment industry by enabling hyper-personalization, dynamic content, and immersive experiences. This session covers best practices for selecting, adopting and deploying generative AI technologies onto media infrastructure.
September 14, 2:00 - 2:30 PM, Innovation Village
Discover how software-defined broadcast infrastructure is revolutionizing the live media landscape by enhancing flexibility, scalability, and efficiency. Learn about the advantages of decoupling hardware and software, benefiting both developers and end users. Finally, explore transformative applications within software-defined infrastructure that are shaping the future of media delivery.
September 15, 11- 11:30 AM, AI TechZone
The broadcasting model is rapidly evolving, with players like Amazon Prime, Netflix and even influencers like Casemio acquiring long-term rights to premier sports properties. This change in formats and business model is pushing production to be more versatile and as a result, software-defined. Traditionally reliant on uniform viewing, forward-thinking broadcasters now leverage AI to create personalized content experiences, tapping into rich viewer data to tailor broadcasts for diverse audience segments. By integrating AI strategies early in the planning process, rights holders can now maximize engagement and open new revenue opportunities by creating multiple versions of the same broadcast tailored to specific viewer groups. Don't miss this session to discover how AI's predictive capabilities and recommendation engines, woven into cloud-based workflows, are revolutionizing fan engagement and driving revenue as viewing habits evolve.
September 13, 11:45 -12:15 PM, Innovation Village
Discover how NVIDIA's generative AI technologies are transforming the media and entertainment industry by enhancing audience engagement and optimizing operational efficiencies. This session will delve into NVIDIA's comprehensive AI platform, including tools like NIMs. Learn about practical use cases for these technologies such as conversational avatars, real-time translation, and enriched archives. Understand how these innovations are driving business transformation, improving customer experiences, and ensuring accessibility and inclusivity.
September 16, 10:30 - 11 AM, Innovation Village
Hyper-personalization has become the new hot-button in media and entertainment, and now it takes on a new face through natural digital human avatars. This talk explores the latest advancements in digital human technology and their implications for film studios and broadcasters. Attendees will gain insights into the innovative tools and techniques driving the creation of hyper-realistic digital characters, and how these advancements enhance narrative depth and audience immersion. They will also learn how NVIDIA ACE and related technologies enable digital human development with AI models for speech and translation, vision, intelligence, lifelike animation and behavior, and realistic appearance. Whether you are a developer, artist, or enthusiast, this session will provide valuable insights into creating digital humans that can see, hear, understand, and interact with the world around them.
September 15, 3:30 - 4:00 PM, Mo-sys Booth 7.B45
The use of SMPTE ST 2110 across the virtual production stage from camera through to the LED volume has freed virtual production from the complexities of a bespoke infrastructure while permitting the ease of scaling. Adding generative AI techniques on top of the flexibility afforded by SMPTE ST 2110 equips virtual storytellers with new tools for increased creativity and productivity. This presentation will highlight how NVIDIA and Mo-Sys are combining SMPTE ST 2110 and Generative AI technologies in virtual production solutions.
September 14, 1 -1:45 PM, AI TechZone
AI is revolutionising the ways we connect with new audiences in the world of media and entertainment. From curating personalised content to expanding reach to diverse demographics, our line-up share their insights on the transformative impact of artificial intelligence on media consumption and what the future holds for reaching new frontiers in audience engagement.
September 15, 1:30 -2:00 PM, Innovation Village
Join NVIDIA and special guests as we explore the transformative role of Generative AI in the film and television industry, highlighting real-world applications that are reshaping how content is created and distributed. From revolutionizing recommendation systems to enabling new forms of creativity, Generative AI is empowering the media and entertainment industry to push the boundaries of what's possible. This panel will delve into cutting-edge examples from innovative AI startups, showcasing how these technologies are enhancing traditional content creation processes and moving into the future of personalized entertainment.
September 14, 2:00 - 2:30 PM, Zero Density Booth 7.B01
NVIDIA AI for live media can take the form of Generative, Predictive and Video AI. This presentation will describe how Video AI, the application of AI technologies to improve the video and audio quality, combined with the graphics rendering power of NVIDIA RTX™ GPUs are unleashing the full storytelling potential of virtual production in Zero Density Reality5.
September 15, 2:00 - 2:30 PM, Brainstorm Booth 7.B47
The RT Cores in the latest NVIDIA Ada-generation RTX GPUs provide the real-time 60 fps performance needed for virtual sets and broadcast graphics. InfinitySet 6 takes full advantage of these RT cores and additional ray tracing features to perform more realistic rendering with complex light conditions. This presentation will highlight the new ray tracing features with the NVIDIA Ada-generation GPUs and how they're used within InfinitySet.
September 13, 2:30 - 3:15 PM, AI TechZone
GenAI is opening up innovative new avenues for creativity and production. From generating original content to enhancing creative workflows, our line-up share their perspectives on how AI is transforming the way content is conceived and delivered, and what it all means for the future of storytelling in media and entertainment.
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