NVIDIA at NAB Show 2025
April 5–9 | Las Vegas Convention Center
Unveiling the Future of Media and Entertainment at NAB Show 2025
NVIDIA and our ecosystem of partners are transforming content creation, streaming, and audience experiences with AI. Together, we showcased the latest technologies enabling the future of the industry at the 2025 NAB Show.
Catch Up on Partner Announcements
See NVIDIA Technology In Action
Partner Innovations On The Show Floor
AWS
E-sport Racing Challenge: A Live Cloud Production
At NAB Show 2025, attendees got to live the dream of a professional race driver – master the iconic Las Vegas street circuit in a professional-grade racing simulator, analyze their performance through cutting-edge AI-powered insights, and stepped into the spotlight for their own post-race interview. The week’s fastest drivers claimed exciting prizes and earned championship glory across NAB and AWS social channels. Plus, we showcase the future of live cloud production and generative AI in sports broadcasting through thrilling demonstrations at the AWS booth W1701 and engaging fireside chats in the West Hall lobby.
Qvest
Qvest, the global leader in technology and business consulting for media and entertainment Fortune 1000 companies, collaborated with NVIDIA on the following innovative AI solutions launching at NAB 2025:
Agentic Live Multi-Camera Video Event Extractor
Identify, detect, and extract near-real-time events into structured outputs using an easily configurable, no-code, natural language interface.
No-Code Media-Centric AI Agent Builder
Extract meaningful, structured data from unstructured media formats, including video, images, and complex documents.
Leveraging powerful technologies, including NVIDIA NIMs, NeMo™, Holoscan for Media, and Video Search & Summarization (VSS), these solutions help clients unlock the value of their content, enhance audience engagement, simplify insight gathering, and streamline workflows.
VAST
Building on the excitement and momentum from GTC, VAST brought the VAST InsightEngine to NAB—showcasing a powerful demo powered by NVIDIA AI and developed in collaboration with the National Hockey League. This groundbreaking solution enables instant access to over 550,000 hours of historical game footage spanning the past century, unlocking an unprecedented archive of hockey history. The collaboration is set to redefine sponsorship analytics and empower video producers to instantly search, edit, and deliver dynamic broadcast clips—fueling hyper-personalized fan experiences like never before.
Verizon
It's often difficult for a director during a live broadcast to select the best shots. The production team has to sift through many camera feeds, and then, once identified, often manually optimize the bitrate of the priority video feeds before they go live. With Verizon's Private 5G Network with Enterprise AI, which utilizes NVIDIA's Holoscan for Media framework, intelligent video prioritization and dynamic bitrate tuning become much easier. Directors can now utilize real-time AI inference to select the best camera angles based on pre-set criteria, and when the video feeds are selected, use AI for dynamic bitrate optimization to give viewers the best experience possible.
Vizrt
At NAB 2025, Vizrt presented the expansive capabilities of Viz AI throughout its solution portfolio, which, when matched with NVIDIA RTX 6000 Ada GPU and NVIDIA Maxine technology, enhances workflows, increases speed through automation, reduces operational cost, and continually introduces innovative capabilities.
Across the booth, Vizrt’s thoughtful application of NVIDIA technology simplified complex processes to support the immersive reflections, talent shadow mapping, and 3D Pose Tracking of Reality Connect™, Gesture Control that lets the talent interact with virtual scenes using hand and body gestures, and AI Gaze Correction – now available in the all-new TriCaster® Vizion.
Holoscan For Media
NVIDIA Holoscan for Media is the real-time AI platform for live media, allowing live video pipelines to run on AI infrastructure. This platform can be used by developers to build and deploy applications as software on repurposable, NVIDIA accelerated commercial-off-the-shelf hardware. Transform your approach to development and build the future of live media with Holoscan for Media.
Sharing the Vision for What’s to Come
Asynchronous Sharing of Media Essence Data in Software Defined Workflows
AI on Location: Deploying Private Networks and Edge Compute for Next Gen Production Workflows
Agentic Conversational AI - Transforming Engagement in Media & Entertainment
Redefining Entertainment: AI, Advanced Workflows and the Future of Media with Dell Technologies and NVIDIA
NVIDIA Partners to See at NAB
NVIDIA Technologies for Media and Entertainment
Transforming Live Media With NVIDIA Holoscan for Media
Build Video Analytics AI Agents With NVIDIA Metropolis
Build Visual Agents for Video Search and Summarization
NVIDIA NIM Microservices for RTX AI PCs
NVIDIA AI Building Blocks for Agentic AI
The AI Factory
Get the Latest News on NVIDIA Technologies for Media and Entertainment