NVIDIA at NAB Show 2026

April 18–22 | Las Vegas Convention Center

Introductions
Demos
Sessions
Technologies

Introductions
Demos
Sessions
Technologies

Unveiling the Future of Media and Entertainment at NAB Show 2026

NVIDIA and our ecosystem of partners are transforming content creation, streaming, and audience experiences with AI. Together, we’ll showcase the latest technologies enabling the future of the industry at the 2026 NAB Show.

See NVIDIA Technology In Action

Dell

Visit the Dell Booth

Content Localization on NVIDIA Holoscan for Media

Real-time, scalable content localization for live media, news, and sports on NVIDIA Holoscan for Media. The demo will showcase automated, real-time, lip-synced translation across audio, video, and on-screen graphics.

Guided Content Creation Pipeline With Lightricks and NVIDIA

This demo shows Lightricks LTX-2-class video diffusion on a single NVIDIA DGX Station™. With DGX Station, NVIDIA libraries, and partners like Lightricks, you can build a full pipeline for image and video generation.

Turn Video Into Insights With Visual AI Agents

NVIDIA AI Blueprint for Video Search and Summarization (VSS) provides developers with the tools to build and deploy AI agents to perform contextualized video search, summarization, Q&A, and alerts by analyzing large quantities of live and recorded video.

VAST Data

Visit the VAST Data Booth

From Face-Off to Fan Insights: Automating Real-Time Video Reasoning for the NHL

In the world of professional sports, the value of video data is highest the moment it’s captured. Traditional media pipelines, however, are often slowed down by manual tagging and fragmented storage silos. This demo showcases how the VAST AI OS revolutionizes live sports broadcasting by unifying structured NHL play-by-play data with raw video streams in real time.

LiveVision

Most video systems treat footage as something you have to watch. LiveVision treats video as something you can understand. LiveVision brings real-time AI intelligence and deep archival insight together so teams can make faster decisions, find new opportunities, and get the most out of every frame, file, and feed.

Schedule at a Glance

Saturday, April 18
Sunday, April 19
Monday, April 20
Tuesday, April 21
Wednesday, April 22

Saturday, April 18
5:15–6:45 p.m. PT

N219–N222

AI at Scale: Transforming Post-Production With Dell, NVIDIA, and Adobe

This fireside chat brings together Dell, NVIDIA, and Adobe to examine how AI is reshaping post-production workflows and the broader content pipeline. As generative and agentic AI accelerate the demand for high-quality content, the discussion will focus on how NVIDIA’s accelerated computing and AI frameworks, Dell’s AI-ready infrastructure, and Adobe’s creative tools and Firefly models are being integrated to deliver faster, more scalable, and more precise production workflows.

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Sunday, April 19
10:30–11 a.m. PT

AWS Theater

Developing an AI Agent Strategy for Media Technology Providers

Join us for an engaging session that delves into practical use cases for AI agents in film, streaming, and broadcast environments. Discover proven strategies for integrating agents into existing tools and workflows, managing risk and governance, while delivering innovative capabilities that creative and operational teams are ready to adopt. Attendees will gain an actionable road map to help them plan, develop, and optimize their own AI-powered solutions for dynamic media workflows.

View the AWS Theater

Sunday, April 19
11:15–11:45 a.m. PT

AWS Theater

Building AI Agent Solutions on NVIDIA and AWS for Media and Entertainment

In this follow-up to “Developing an AI Agent Strategy for Media Technology Providers,” partner companies showcase how they are helping turn strategy into real, deployed products using NVIDIA and AWS. They will walk through concrete AI agent solutions for media and entertainment and share what works, what doesn’t, and how to balance performance, scalability, and cost. This session highlights reference architectures, integration road maps, and deployment lessons that other solution builders can reuse when building their own agent-based media offerings on NVIDIA and AWS.

View the AWS Theater

Sunday, April 19
12–12:30 p.m. PT

AWS Theater

Accelerating AdTech: Scaling Context and Intelligence

The advertising industry is moving beyond basic automation toward an AI-native ecosystem where the ad stack is as intelligent as the content it sits alongside. For streaming platforms and broadcasters, the challenge has shifted: It is no longer about simply delivering a digital ad, but about leveraging massive-scale computing to turn unstructured video data into real-time, high-value metadata and personalized experiences. Attendees will gain actionable insights into bridging the gap between raw data and monetization in the AI era.

View the AWS Theater

Monday, April 20
2–2:30 p.m. PT

Inside Modern Live Sports Production: Scale, Streaming, and What’s Next

This paper will compare the tradeoffs and system performance impacts of using DPUs for media transcode and network functions. It will then demonstrate results for real-world industry use cases in media production.

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Monday, April 20
3:40–4 p.m. PT

Performance Optimization of SMPTE 2110 Applications on COTS Hardware, With Network and JPEG XS Offloading to DPUs

Explore the tradeoffs and system performance impacts of using DPUs for media transcode and network functions. See the demonstration of results for real-world industry use cases in media production.

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Sovereign AI, Public Trust, and the Future of European Media

Monday, April 20 | 4–5 p.m. PT

N141 Main Stage

As public service media organizations navigate rapid technological change, sovereignty, trust, and governance have become as critical as performance and scale. In this fireside chat, Dell hosts leaders from NVIDIA and the European Broadcasting Union (EBU) to explore how AI sovereignty is shaping the future of European media.

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Tuesday, April 21
3–3:30 p.m.

W3643 Sports Theater

AI in Sports: From Data to Dynamic Fan Experiences

Join NVIDIA and AWS along with our partners for a forward-looking discussion on how AI is reshaping the sports landscape. From real-time translation and audio innovation to advanced analytics and scalable infrastructure, this panel explores how AI is enhancing performance insights, streamlining production, and unlocking new, personalized fan experiences.

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Wednesday, April 22
11:30–11:50 a.m. PT

DMF Connection Management: Applying NMOS to MXL

This session includes a live demonstration of NMOS applied to the Media eXchange Layer (MXL) for discovery and connection management. We show how MXL flow writers and readers map naturally to AMWA IS-04 and IS-05, and discuss what a best current practice might look like to formalize this approach.

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