NVIDIA® IRAY® is a highly interactive and intuitive physically based rendering technology that generates photorealistic imagery by simulating the physical behavior of light and materials.
Its highly predictive approach, combined with its scalability, delivers world-class performance on NVIDIA GPUs for constant feedback and rapid results. This slashes the time needed to perfect scenes and delivers images rivaling photographs. Iray is primarily for product, building and lighting designers, and digital photographers who work with 3D content, requiring predictable photorealistic imagery.