NVIDIA® Acquires PortalPlayer®
On January 5th 2007, NVIDIA® Corporation completed its acquisition of PortalPlayer, Inc. a leading supplier of semiconductors, firmware, and software for personal media players (PMPs) and secondary display-enabled computers.
PortalPlayer, founded in 1999, is widely recognized for its pioneering technology, including the high-performance system-on-chip technology which powers some of the world's most recognizable portable digital music players.
"Modern mobile devices are miniaturized yet powerful multimedia computers. At the core of their architectures are complex Application Processors integrating microprocessors, system logic, networking, and multimedia processors," said Jen-Hsun Huang, president and CEO of NVIDIA. "With this acquisition, we are combining the two essential technologies of next-generation PMPs, PDAs, portable game players, and phones: PortalPlayer's innovative Application Processor technology and NVIDIA's industry-leading GPU technology. With the products created through this combination, we intend to drive the next digital revolution, where the mobile device becomes our most personal computer."
The acquisition of PortalPlayer accelerates the ongoing investment from NVIDIA in its handheld product strategy. Today, NVIDIA GoForce® handheld technology, which combines high-quality graphics, TV, and video with low power and a small footprint, is at the foundation of many industry-leading portable media devices, including phones from Motorola, Samsung, Kyocera, HTC, and Sony Ericsson.