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NVIDIA SLI Wins Popular Science "Best of What's New" Award


Leading-Edge Graphics Technology Receives Recognition as One of the Top 100 Innovations of the Year

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Carrie Cowan
NVIDIA Corporation
(408) 486-7330

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SANTA CLARA, CA—NOVEMBER 12, 2004—NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, today announced that its NVIDIA® SLI™ technology has been recognized as one of the top 100 innovations of the year by the editors of Popular Science magazine. The revolutionary technology enabling multiple NVIDIA GeForce™ 6 Series-based graphics cards to operate in a single consumer PC received recognition in the science and technology category for its ability to deliver up to a double increase in graphics horsepower for 3D and other graphics intensive applications in comparison to PCs that utilize a single graphics card.

"NVIDIA SLI technology is a revolutionary approach to performance scalability using multiple graphics cards in a single PC," said Ujesh Desai, general manager of desktop products at NVIDIA. "To be recognized as the top innovation in science and technology by the editors of Popular Science is particularly exciting for all of us at NVIDIA."

The award-winning technology was on display from November 9-11 at New York's Grand Central Station as part of the Popular Science "Best of What's New" showcase event. A complete list of the winners of the 17th Annual awards will be featured in the December 2004 issue of Popular Science magazine, arriving on newsstands November 16th.

"Best of What's New is the ultimate Popular Science accolade, representing a year's worth of work evaluating thousands of products," said Mark Jannot, editor-in-chief of Popular Science. "These awards honor innovations that not only impact the way we live today, but change the way we think about the future."

NVIDIA SLI is the only graphics technology solution shipping today that allows users to combine the horsepower of two NVIDIA GeForce™6 Series-based graphics cards (currently GeForce 6600 GT or higher) in a single PC resulting in a stunning increase in graphics performance. SLI is a complete patent-pending solution, featuring an intelligent communication protocol embedded in the GPU, a high-speed digital interface to facilitate data flow between the two graphics cards, and a complete software suite providing dynamic load balancing, advanced rendering, and compositing to ensure smooth frame rates, unparalleled game play, and faster performance.

For more information about NVIDIA SLI technology, including NVIDIA SLI-ready™ motherboards and PC systems, please visit

About Best of What's New

Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year--breakthrough products and technologies that represent a significant leap in their categories. The winners-The Best of What's New-are awarded inclusion in the much-anticipated December issue of Popular Science, the most widely-read issue of the year since the birth of Best of What's New in 1987. Best of What's New awards are presented to 100 new products and technologies in 12 categories: Auto Tech, Aviation & Space, Cars, Computing, Engineering, Gadgets, General Innovation, Home Entertainment, Home Tech, Personal Health, Photography and Recreation.

About Popular Science

Founded in 1872, Popular Science is the world's largest science and technology magazine with a circulation of 1.45 million and 6.5 million monthly readers. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward what's new and why it matters. Popular Science is published by Time4 Media, a subsidiary of Time Inc., which is a wholly owned subsidiary of Time Warner Inc.


NVIDIA Corporation is a worldwide leader in graphics and digital media processors. The Company's products enhance the end-user experience on consumer and professional computing devices. NVIDIA graphics processing units (GPUs), media and communications processors (MCPs), and wireless media processors (WMPs) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise PCs, notebooks, workstations, PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company's Web site at

Certain statements in this press release including, but not limited to, statements as to the display of NVIDIA SLI Technology, availability of NVIDIA SLI Technology in future NVIDIA graphics cards and the impact of NVIDIA SLI Technology on the future are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, delays in ramping new products into production, NVIDIA reliance on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, delays in integration of our products, the impact of competitive products and pricing alternatives, changes in industry standards and interfaces, market acceptance of our products, our dependence on third-party developers and publishers and other risks detailed and from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended July 25, 2004 and other filings made from time to time with the SEC. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.

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