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NVIDIA Technology Selected by HP for HD Digital Entertainment Centers


NVIDIA® PureVideo™ Technology Integrated into New Generation of HP Living Room PCs for Unprecedented HD Quality and Unmatched Playback

For further information, contact:

Derek Perez
NVIDIA Corporation
(408) 486-2512


WINHEC—SEATTLE, WA—APRIL 25, 2005—NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, today announced that NVIDIA PureVideo technology and the NVIDIA GeForce™ 6600 graphics processing unit (GPU) are integrated into the newly available HP z555 and z557 Digital Entertainment Centers, which are based on Microsoft’s Windows XP Media Center Edition 2005. The NVIDIA GeForce 6600 GPU plays an important role in these systems by bringing outstanding high-definition (HD) video and superb gaming performance to customers.

“Consumers and retailers have made it clear to Envisioneering researchers time and time again— they will simply not tolerate stuttering or jumpy video during HD playback,” said Envisioneering Research Director Richard Doherty. “CPU processor speed, dual-cores, and fast bus speeds do not guarantee smooth HD video rendering. It is graphics horsepower and fast video memory transfers that count most. NVIDIA PureVideo technology should help ensure the success of HP’s new Digital Entertainment Centers by delivering both the quality and performance that early adopters of HDTV expect.”

Available now at CompUSA, select Best Buy stores, and, HP’s new Digital Entertainment Centers pull all consumer digital media—TV, music, movies, and photos—into one sleek, quiet, high-performance system.  They are designed for PC enthusiasts who want to combine e-mail and Internet access with digital entertainment capabilities, and fuse the best of PC and audio-visual elements.
With the ability to accelerate Windows Media Video (WMV) and MPEG video in hardware, the NVIDIA GeForce 6600 GPU with PureVideo technology provides high-quality video for multimedia and Media Center-based systems. NVIDIA PureVideo technology is a combination of hardware and software technologies available on all NVIDIA GeForce 6 Series GPUs. It provides such features as spatial temporal de-interlacing, inverse telecine, and bad edit correction—all of which eliminate “jaggies” and blurriness for a sharp picture, even in scenes with a lot of motion. HP’s NVIDIA GeForce 6600 GPU-based graphics board also features an integrated HDTV output.

“HP is a manufacturer people trust, with a long-standing reputation for providing high-quality technology and products,” said Jeff Fisher, executive vice president of worldwide sales at NVIDIA. “By choosing the NVIDIA GeForce 6600 GPU for the new Digital Entertainment Centers, HP is providing its customers with a powerful and versatile GPU; whether they are playing games or watching a movie, there is no compromise on visual quality or performance.”

NVIDIA has been working with OEMs and system builders worldwide to develop products and technologies that enhance the multimedia capabilities of today’s living room/Media Center PCs, including the development of silent, passively cooled graphics boards; intelligent software to automatically adjust settings to their optimal performance level; single and dual TV tuner cards; decoders for fluid DVD and HD DVD playback; and rock-solid software drivers and software extensions that enable easier set-up and configuration of video and audio.

NVIDIA Corporation is a worldwide leader in graphics and digital media processors. The Company’s products enhance the end-user experience on consumer and professional computing devices. NVIDIA graphics processing units (GPUs), media and communications processors (MCPs), and wireless media processors (WMPs) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise PCs, notebooks, workstations, PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,100 people worldwide. For more information, visit the Company’s Web site at

Certain statements in this press release including, but not limited to the benefit of the inclusion of our products and technology into HP Digital Entertainment Centers, the performance and capability of our products and technologies, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, delays in ramping new products into production, acceptance of new products and technologies by consumers and retailers, new products with sharper pictures, manufacturing or software defects, incompatibility of technologies,  general industry trends, the impact of competitive products and pricing alternatives, changes in industry standards and interfaces, and other risks detailed from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-K for the fiscal year ended January 30, 2005.  These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.

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Copyright © 2005 NVIDIA Corporation.  All rights reserved.  All company and/or product names may be trade names, trademarks and/or registered trademarks of the respective owners with which they are associated.  Features, pricing, availability, and specifications are subject to change without notice.