Sega Licenses NVIDIA PhysX And Apex Technologies For Global Studios
FOR IMMEDIATE RELEASE:
SANTA CLARA, CA—APRIL 28, 2009—NVIDIA Corporation today announced that Sega Corporation has licensed both NVIDIA® PhysX® and APEX technologies to serve as the development platform for all Sega studios. NVIDIA PhysX and APEX technologies form the world’s most pervasive development platform for physics acceleration in interactive entertainment, and make authoring high definition, scalable PhysX content intuitive and artist-friendly.
“Sega has been using PhysX technology for several years, but this new agreement enables our studios to take advantage of the full portfolio of cross-platform PhysX engines,” said Takashi Shoji, Department Manager, Consumer Software R & D Support Dept., Consumer R&D Division, SEGA Corporation. “APEX was an important factor in our decision because it enables us to create high quality physics content in an easier and more productive manner.”
While the NVIDIA PhysX development environment gives developers unprecedented control over the look of their final in-game interactivity, NVIDIA APEX technology takes PhysX technology content creation to the next level. APEX elevates PhysX technology content authoring from physics programmers to artists without sacrificing any of the highly desired control within the PhysX engine. With APEX, artists can create intricate physics enabled environments: they can expand the quantity and visual quality of destructible objects; make trees and other vegetation integral to game play; and create life-like clothing that interacts with other objects to achieve more realism in their games.
NVIDIA PhysX technology works across all major gaming platforms, including PC, Xbox360™, PLAYSTATION®3, Nintendo Wii™, and the iPhone, and can be accelerated by both the CPU and any CUDA™-enabled NVIDIA GPU.
“We are excited to see what the creative minds at Sega will do with the power of our PhysX and APEX technology,” said Tony Tamasi, senior vice president of content and technology at NVIDIA. “Sega has a long standing history of developing some of the best games in the industry, and with PhysX they should be able to deliver even more exciting and interactive content.”
For more information on NVIDIA PhysX technology, please visit: www.nvidia.com/physx.
NVIDIA (Nasdaq: NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles, and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce® products, the professional design and visualization market with its Quadro® products, and the high-performance computing market with its Tesla™ products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.
Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact, and capabilities of NVIDIA APEX and NVIDIA PhysX technology; and the impact of physics on video games; are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; adoption of the CPU for parallel processing; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-K for the fiscal period ended January 25, 2009. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.
© 2009 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, Quadro, GeForce, PhysX, CUDA and Tesla are trademarks or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice.
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