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NVIDIA Expands Gelato Sales Network with International Resellers


Digital Content Creation Specialists to Sell and Support Award-Winning Film Renderer

For further information, contact:

Derek Perez
NVIDIA Corporation
(408) 486-2512


SANTA CLARA, CA—AUGUST 2, 2004—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today announced it has signed agreements with six companies to sell and support the NVIDIA® Gelato™ 1.0 GPU-accelerated final-frame renderer. The companies are also authorized to sell bundles of NVIDIA Quadro® FX professional graphics hardware with Gelato. The NVIDIA Gelato resellers are: 

  • 3VIS in Montreal and Eastern Canada
  • BB.TEK.INC in India
  • Helios|Oceana in Toronto and Central Canada
  • Reality Computing Ltd in the United Kingdom and Ireland
  • Snader and Associates in Northern California, Utah, and Nevada
  • XENON Systems Pty Ltd in Australia and New Zealand

“Strong local customer support for Gelato is important to us and to our customers,” said Beth Loughney, general manager of the Digital Film Group at NVIDIA.  “Our first Gelato resellers were carefully chosen for their knowledge of the digital film industry and for their established, positive reputations in their geographies. We believe that our customers will be in good hands with them.”

John Beritzhoff, president of Snader and Associates, said, “Adding Gelato to our product portfolio gives us the opportunity to bring hardware-accelerated rendering to our customer base. This will be a highly desirable feature for our users who are in constant pursuit of new ways to optimize productivity and visual quality.”

“As specialists in digital content creation who started out serving the post and broadcast markets, we immediately recognized the potential of Gelato and agreed it was a ‘must have’ product for our tool box,” said Paul Brown, managing director of Reality Computing Ltd.  “Gelato is fully programmable and uses all the mainstream hardware advantages available, including floating point acceleration, a 64-bit architecture, PCI Express, and multithreading technologies.  Its unique feature of harnessing GPU power for hardware-acceleration is a major departure from traditional rendering. We’re excited to bring Gelato to the UK and look forward to offering the DCC market a new generation of film rendering tools and services.” 

Gelato is now available for Red Hat Linux 7.2, 7.3, 9.0, and SUSE. A version for Microsoft® Windows® XP and a Maya® plugin for exporting to Gelato for both Windows XP and Linux is expected to ship later this month.  Gelato is available immediately for purchase from NVIDIA’s new regional resellers.  Please visit the appropriate Web site at:,,,,,, or To purchase Gelato in India, please email BB.TEK.INC at or call BB.TEK.INC at +91 20 25658618. To purchase Gelato outside of NVIDIA reseller territories or for more information on the product, please go to

NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer PCs, enterprise PCs, notebook PCs, professional workstations, handhelds, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 1,900 people worldwide.  For more information, visit the Company’s Web site at

Certain statements in this press release including, but not limited to, statements as to the resellers’ continued customer support for the customers who purchase NVIDIA products from them and the expected release and shipment dates of new NVIDIA products are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations.  Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new and current products, the development of the market for Gelato, the continuing emergence of the digital film industry, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends, the impact of competitive products and pricing alternatives, market acceptance of NVIDIA’s new products, and the Company's dependence on third-party developers and publishers and other risks detailed and from time to time in NVIDIA’s reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended April 25, 2004 and other filings made from time to time with the SEC. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.

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