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Virtual Set Environment Gets Boost from NVIDIA Quadro FX
European PR Manager
Ciarán Brennan or Clive Gorman
Bastion (NVIDIA PR)
Tel: +44 (20) 7490 1323
FOR IMMEDIATE RELEASE
LONDON — November 2nd, 2004 — NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, today announced that its NVIDIA Quadro® FX technology will be used by the British Broadcasting Corporation (BBC), to provide real-time on-screen graphics for the much anticipated US election programme airing on November 2nd.
So as to monitor the progress of the election as the results come in through the night, the BBC, in conjunction with RT software, have developed a real-time virtual set, which can be dynamically updated with information throughout the programme. Hosted by Peter Snow, the programme will track all the results as they become available and display them in real-time and in a visually compelling format, including a map of North America which will change colour according to which regions have been won and by whom.
“Working in the broadcast arena requires a keen appreciation of budgets, deadlines and the clear delivery of information. This is especially true of live broadcast graphics, where idents, captions, digital stills and animated elements are essential, both to help establish a unique visual identity for a particular programme and to complement live feeds with text and images that keep viewers informed at all times. The NVIDIA Quadro FX 3000 fulfils the BBC’s needs,” said Jerry Clark, 3D resources manager at the BBC.
“When working with virtual sets, the real-time rendering is the biggest hurdle,” said Mike Fredriksen, sales and marketing director of RT Software. “This is especially true on this programme as the combination of real time graphics with complex results is a major rendering challenge, especially when you consider that field rate transmission means each frame has just one fiftieth of a second to be rendered. Adding the required anti-aliasing and flicker filters and the situation is compounded. The NVIDIA Quadro FX hardware delivers the performance and shader technology we need in a stable, broadcast quality package."
The NVIDIA Quadro FX family is the industry’s leading high-end workstation graphics solution for CAD, DCC and scientific applications. Featuring outstanding performance and precision the NVIDIA Quadro FX 3000 delivers 256MB frame buffer memory, up to 27.2GB/s memory bandwidth, 256-bit memory interface as well as support for ultra high-resolution panels.
NVIDIA’s activity in the broadcast arena is growing, and the BBC is just one of a number of broadcast houses that are using NVIDIA Quadro FX graphics to stably run real-time graphics on live to air programming. NVIDIA will be releasing more information about these projects in future announcements.
NVIDIA Corporation is a market leader in visual computing technology dedicated to creating products that enhance the interactive experience on consumer and professional computing platforms. Its graphics and communications processors have broad market reach and are incorporated into a wide variety of computing platforms, including consumer digital-media PCs, enterprise PCs, professional workstations, digital content creation systems, notebook PCs, military navigation systems and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at www.nvidia.co.uk.
Certain statements in this press release, including any statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.
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For further information, contact:
Adam Foat Product PR Manager, UK and Northern Europe
+44 (0)118 903 3019