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Facility creating visual effects found in film, television, and commercials switches to NVIDIA
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FOR IMMEDIATE RELEASE
SANTA CLARA, CA—DECEMBER 8, 2004— NVIDIA Corporation (Nasdaq: NVDA), a worldwide leader in graphics and digital media processors, today announced that Rhythm & Hues Studios has standardized their digital production pipeline on NVIDIA Quadro® FX products. Over 500 digital content creation workstations in this leading-edge facility have already been equipped with NVIDIA Quadro FX boards, allowing some of Hollywood’s best digital artists to make the most of their 3D effects, animation, and rendering applications.
“When looking to standardize on a graphics solution, I really wanted a vendor that knows we are a highly customized environment, would depend on their support, and be assured that they would come in and really help,” said Mark Brown, VP Technology for Rhythm & Hues. “I felt that NVIDIA had the manpower and the skills to do that. We've certainly seen this to be the case."
NVIDIA Quadro FX products became the standard at Rhythm & Hues after an extensive evaluation of the available professional 3D graphics solutions. NVIDIA and PNY Technologies, exclusive channel distributor for NVIDIA Quadro products in the US and Europe, clearly demonstrated the benefits and competitive advantages of a top-to-bottom graphics solution for this studio environment.
A number of factors led to Rhythm & Hues’ decision to use NVIDIA Quadro FX products as the standard production graphics solution, displacing the previous competitive products.
“With other vendors, Linux drivers lag well behind their Windows drivers in supporting the leading edge features of the graphics boards,” continued Brown. “The NVIDIA unified drivers are always right there, right on and supporting the latest, greatest features.” The Unified Driver Architecture allows Rhythm & Hues to deploy and quickly upgrade an array of different software applications and hardware configurations – and to support them all with a single driver.
"Rhythm and Hues’ advanced production pipeline has always allowed their artists to achieve groundbreaking visual effects,” said Beth Loughney, general manager of the NVIDIA Digital Film Group. “The NVIDIA Quadro FX product line and our unparalleled support will give their IT team a platform with greater flexibility, translating into more mind-bending creativity from their artists.”
Since its founding in 1987, Rhythm & Hues has been one of the most sought after studios for their visual effects and post production work found in Hollywood feature films including the much anticipated release in 2005 of “The Chronicles of Narnia: The Lion the Witch and the Wardrobe” and the recent movies “Garfield” and “Daredevil.” Projects in production include “The Ring 2,” “Flight of the Phoenix” and “Elektra.” Their 70,000 sq. ft. facility houses a state of the art production pipeline built around a varied mix of off-the-shelf and internally developed tools are used by more than 700 artists and staff for everything from modeling and animation to rendering.
NVIDIA Corporation is a worldwide leader in graphics and digital media processors. The Company's products enhance the end-user experience on consumer and professional computing devices. NVIDIA graphics processing units (GPUs), media and communications processors (MCPs), and wireless media processors (WMPs) have broad market reach and are incorporated into a variety of platforms, including consumer and enterprise PCs, notebooks, workstations, PDAs, mobile phones, and video game consoles. NVIDIA is headquartered in Santa Clara, California and employs more than 2,000 people worldwide. For more information, visit the Company’s Web site at www.nvidia.com.
Certain statements in this press release including, but not limited to, statements as to the benefits, uses, capabilities and performance of NVIDIA Quadro technology and the NVIDIA unified drivers are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, delays in ramping new products into production, manufacturing defects, incompatibility of technologies, reliance on third-party manufacturers, general industry trends including cyclical trends in the semiconductor industry, delays in integration of our products, the impact of competitive products and pricing alternatives, changes in industry standards and interfaces, our dependence on third-party developers and publishers and other risks detailed from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended October 24, 2004. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.
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