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NVIDIA Creates High-Performance Digital Content Creation Platform with HP

NVIDIA Quadro DCC on HP Workstations Enables Real-Time Editing of Hollywood-Style Special Effects

For further information contact:
Brian Burke
NVIDIA Corporation
(512) 401-4385


SANTA CLARA, CA — SEPTEMBER 6, 2001 — NVIDIA(R) Corporation (Nasdaq: NVDA) announced today that its Quadro(TM) DCC-based ELSA(R) GLoria(TM) DCC workstation graphics solution has been qualified as a Distinctive Product for integration into Hewlett Packard Company workstations via HP and ELSA channel partners, VARs and systems integrators. 

As a Distinctive-qualified product, the GLoria DCC has been tested by HP for compatibility and performance on HP workstations x2000 and x4000.  By purchasing an HP system equipped with a NVIDIA Quadro DCC, graphics artists and 3D animators can edit Hollywood-style special effects in real time when using next-generation digital content creation (DCC) applications such as Discreet(R) 3ds max(TM) and Alias|Wavefront(R) Maya 4(TM).  More information on HP’s leadership graphics program is available at:

“NVIDIA, ELSA and HP are working together to deliver the ideal platform for digital content creation,” said Jeff Fisher, executive vice president of worldwide sales at NVIDIA.  “The ability to create an infinite number of special effects releases an artist’s true creativity, but the ability to render those effects in real time is the key to increasing productivity.”

“The Quadro DCC workstation graphics solutions is a true breakthrough product for digital content creators,” said Jeff Wood, product marketing manager, HP Technical Computing Division.  “The inclusion of the Quadro DCC in the leadership graphics program provides digital artists cutting-edge performance optimized for their environment.”

The Quadro DCC is a revolutionary workstation graphics solution, featuring NVIDIA’s nfiniteFX(TM) engine, which gives developers the ability to program a virtually infinite number of special effects and customs looks, and review the results instantaneously.  Instead of forcing developers to choose from the same hard-coded palette of effects resulting in the same generic look and feel, artists can now specify personalized combinations of graphics operations to create their own custom effects while receiving feedback on the changes they have made in real time.  The NVIDIA Quadro DCC is currently the only professional workstation graphics solution that fully enables next-generation professional DCC applications to exploit programmable vertex and pixel shaders.

NVIDIA Corporation (Nasdaq: NVDA), based in Santa Clara, CA, is the global leader in advanced graphics and multimedia processing technology for the consumer and professional computing markets. Its 2D, 3D, video and multimedia capabilities make NVIDIA one of the premier semiconductor companies in the world. NVIDIA offers a wide range of products and services, delivering superior performance and crisp visual quality for PC-based applications such as manufacturing, science, e-business, entertainment and education.

Certain statements in this press release, including the statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.

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