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New Language Standard Will Radically Simplify Graphics Programming and Drive Convergence of Cinematic and Real-Time Rendering
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FOR IMMEDIATE RELEASE:
SANTA CLARA, CA — JUNE 13, 2002 — NVIDIA® Corporation (Nasdaq: NVDA), the worldwide leader in visual processing solutions, today introduced the Cg Language Specification - C for Graphics. Cg is a high level programming language that enables content developers to create cinematic-quality real-time graphics easier and faster. Developed in close collaboration with Microsoft® Corporation (Nasdaq: MSFT), Cg gives developers a new level of abstraction, removing the need for them to program directly to the graphics hardware. The common, familiar C-like syntax enables rapid development of stunning, real-time shaders and visual effects for graphics platforms, and is compatible with Microsoft’s recently announced High Level Shading Language for DirectX® 9.0.
“Until recently, developers had to program in assembly language in order to achieve cinematic-type features in today’s graphics applications. Very few people know how to do this and it’s a painfully slow process,” said Dr. Jon Peddie, president of Jon Peddie Research. “With the introduction of Cg and NVIDIA’s Cg Compiler, developers will be able to more quickly create, share and re-use shaders that will make their content even richer with the stunning, visual effects and enhanced realism we’ve come to expect in this industry.”
“Cg has already garnered a tidal wave of industry support ranging from game developers to digital content creators,” said Jen Hsun Huang, CEO at NVIDIA. “Cg is a significant milestone for the computer graphics industry as it moves real-time 3D graphics programming a quantum leap closer to the programming model of cinematic rendering. Cg will dramatically increase the speed at which increasingly sophisticated and exciting graphics features are adopted. Cg will do for GPUs what C and C++ did for CPUs.”
In a separate announcement today, NVIDIA also unveiled a Cg Toolkit that includes a Cg Compiler, Cg Browser, CgFX file format, Cg Standard Library and a collection of pre-written Cg shaders which can be used for a variety of applications, ranging from game development to digital content creation and computer-aided design. The NVIDIA Cg Toolkit will be available to developers attending “The Gathering 2”, a conference in London on June 13-14, and for download at http://developer.nvidia.com/cg.
For more information about the NVIDIA Cg solutions, please visit the NVIDIA Web site at: www.nvidia.com/view.asp?IO=cg . For a community perspective on Cg and shaders, please visit the Web site: www.cgshaders.org. To hear what developers are saying about Cg, please visit: www.nvidia.com/view.asp?IO=cg_testimonials.
NVIDIA Corporation (Nasdaq - NVDA), located in Santa Clara, CA, is the global leader in advanced graphics and multimedia processing technology for the consumer and professional computing markets. Its 2D, 3D, video and multimedia capabilities make NVIDIA one of the premier semiconductor companies in the world. NVIDIA offers a wide range of products and services, delivering superior performance and crisp visual quality for PC-based applications such as manufacturing, science, e-business, entertainment and education.
Certain statements in this press release, including the statements relating to the Company's performance expectations for NVIDIA's family of products and expectations of continued revenue growth, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing and other delays relating to new products, difficulties in the fabrication process and dependence of the Company on third-party manufacturers, general industry trends including cyclical trends in the PC and semiconductor industries, the impact of competitive products and pricing alternatives, market acceptance of the Company's new products, and the Company's dependence on third-party developers and publishers. Investors are advised to read the Company's Annual Report on Form 10-K and quarterly reports on Form 10-Q filed with the Securities and Exchange Commission, particularly those sections entitled "Certain Business Risks," for a fuller discussion of these and other risks and uncertainties.
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