Smart Cities/Spaces
Revolutionizing Customer Experience Measurement
Objective
Measuring physical spaces usage to understand how different customer groups perceive them, and how they can be optimized for better customer experiences and higher ROI.
Customer
XPAI
Use Case
Computer Vision / Video Analytics
Products
NVIDIA Jetson Orin
Measuring Offline Experiences
Companies spend millions globally on offline brand touchpoints like in-store performance, conferences, and trade fairs. However, measuring the success of these campaigns can be difficult.
XPAI—short for Experience AI—helps address these challenges. The startup is backed by its parent, the AVANTGARDE Group, a multiplayer in the experience economy established in 1985. XPAI taps into the power of the NVIDIA Jetson™ edge AI platform to offer a state-of-the-art experience-measurement system that tracks usage and counts people in physical rooms. It includes statistics like simple people counting and advanced insights such as how people perceive the experience.
The system is built around a GDPR-compliant core to protect the privacy of the event audience. The only data leaving the system is completely anonymized.
XPAI
XPAI
Processing Data in Real Time
XPAI’s carrier board is fitted with a software-powered sensor and NVIDIA Jetson system-on-module to help analyze audience metrics, among other things.
The solution measures the baseline of a customer’s activity to monitor how they’re performing across certain aspects (like attracting target customer groups) or the performance of precise features such as music, lighting, or product placement. With XPAI’s real-time analysis, you can change the physical features of the experience and get instant feedback on how your audience responds with sentiment analysis.
The innovative solution is made up of three components:
- AVAI One Sensor, a smart sensor that captures millions of data points per second from the physical world
- XPAI AI, a GDPR-compliant AI that processes data across perception and engagement
- XPAI Heartbeat, the analytics platform with real-time insights
NVIDIA Jetson Orin™ plays a crucial role in the processing engine, equipped with the powerful NVIDIA DeepStream SDK and NVIDIA TensorRT™ software. Jetson’s high-performance and energy-efficient capabilities mean the XPAI AI processing engine can rapidly refine large data sets, including visitor metrics such as engagement.
XPAI
Optimizing and Personalizing Experiences
By basing decisions on data rather than intuition or gut feeling, data driven organizations are 23X more likely to acquire customers, 6X more likely to retain those customers, and 19X more likely to be profitable with a 2.6X higher ROI.
XPAI has helped businesses identify non-performing elements, run A/B tests, collect market research data, compare events, and personalize event experiences. These insights can help businesses like yours turn data into real results.
“Nobody should underestimate the enduring power of offline experiences in our digital-centric world. The only problem is that they need to be measurable. A problem that AI just solved.”
Karl Sponholz
Founder of XPAI
Discover NVIDIA Jetson and explore what’s next in embedded computing.