Scaling Success: How Amway Elevates AI Infrastructure With NVIDIA AI Enterprise

Amway China has pioneered an enterprise-level AI evolution path, progressing from small-scale pilots to large-scale deployment, and has established a sustainable and replicable AI practice paradigm.

In the early stages of AI investment, many enterprises remain cautious due to uncertain returns - particularly when evaluating options like self-built computing power, leased resources, and SaaS services. Amway opted for a cost-effective 'lightweight startup' approach —building its own computing platform to ensure security and compliance, while laying a solid foundation for technological innovation and business exploration. This approach allows Amway to control initial investments while maintaining technological independence. Once the returns on AI applications became evident, Amway gradually integrated external computing resources, creating a more flexible and scalable AI infrastructure to support long-term growth.

By building an efficient agent development platform, Amway has significantly shortened the time from idea to real-world application of AI services, reducing the average delivery timeline for an agent from 35 days to 15 days. Leveraging NVIDIA's powerful application ecosystem enables rapid deployment of intelligent solutions across various business scenarios, enhancing delivery efficiency and business agility. By unifying model development, inference deployment, and scenario customization, Amway delivers reusable,  scalable AI solutions that help enterprises accelerate implementation and rapidly achieve business value.

By adopting NVIDIA's full-stack hardware and software solutions, along with advanced acceleration libraries and optimization tools, Amway has ensured system stability while significantly improving model inference efficiency. Through practical validation, Amway's solution has shown a 40% increase in inference efficiency under equivalent computing power conditions. This initiative not only optimizes resource utilization but also provides valuable experience for building cost-effective and sustainable AI infrastructure for enterprises.

As generative AI moves into practical applications, Amway has prioritized system stability and security. Using NVIDIA AI Enterprise, the company has established a comprehensive operation and maintenance system covering the entire lifecycle of models — encompassing core aspects such as performance monitoring, version control, inference stability assessment, and security policy enforcement. With standardized update processes and real-time monitoring, Amway maintains full visibility into AI service performance, anticipates potential risks, ensures safe and controlled iterations, and establishes a robust foundation for the continuous and stable operation of AI services.

Using the NVIDIA AI Enterprise software stack, Amway has successfully established an efficient, flexible, and secure AI ecosystem:

1. NVIDIA DeepSeek R1 NIM: Boosting Model Inference and Efficient Use of Resources

With the optimization capabilities of NVIDIA NIM, Amway’s AI Office Assistant and AM Copilot models have seen significant improvement in inference performance. This enhancement supports high-concurrency access for large numbers of marketing personnel while ensuring low-latency, high-stability of service responses. By leveraging a hybrid cloud architecture, the DeepSeek R1 NIM dynamically allocates GPU resources, enabling intelligent computing power distribution across diverse scenarios, maximizing the utilization of computing resources and supporting the elastic scaling needs of Amway's 'three-in-one' strategy.

2. NVIDIA NeMo Guardrails: Building a Robust AI Security and Compliance Defense

To address data privacy and ethical risks in generative AI applications, NVIDIA NeMo Guardrails has built multi-layer security controls for Amway. These include filtering sensitive information, verifying dialogue compliance, and dynamically managing user permissions, ensuring that AI services comply with global regulations (such as GDPR). This framework is deeply integrated into the AM Copilot so that account managers can access health management recommendations or community operation cases with fully controlled data interaction, protecting both consumer privacy and Amway’s business confidentiality.

3. NVIDIA BCME: End-to-End Automation and Transparent Operations

With the automated orchestration capabilities of NVIDIA Base Command Manager Essentials (BCME), Amway has achieved full-lifecycle management of AI models, covering training, deployment, and inference. This innovation has improved operational efficiency by over 60%. By integrating a visual monitoring dashboard, the IT team can track GPU resource utilization, task execution status, and anomaly alerts in real time, establishing a ‘resource-aware and risk-predictive’ operations framework. This system ensures 24/7 seamless access to AI tools for marketing personnel.

In today’s digital landscape,  competition extends beyond traditional supply chains to encompass sophisticated operations in data and computing power. NVIDIA AI Enterprise empowered Amway to achieve a leap in business value through innovative technology paths: from resource optimization to intelligent decision-making.

Amway has built several tools and applications, including:

• AI Office Assistant Boosts Internal Efficiency: Leveraging the powerful acceleration capabilities of the NVIDIA DeepSeek R1 NIM, Amway built an intelligent office assistant in just two weeks. This assistant automates the processing and analysis of documents, increasing the efficiency of employees' daily work by up to 50%. The assistant also features AI-powered PowerPoint generation, which can quickly extract key information from uploaded documents and apply company or custom templates to produce high-quality presentations. The system is deployed on-premises, ensuring data security and compliance.
• AM Copilot Productivity: Designed for sales teams, Amway AM Copilot is becoming a key engine for improving frontline efficiency. It helps employees complete tasks more efficiently through multiple AI agents for processes like case recommendations and data retrieval. This evolving tool lays the groundwork for a truly intelligent assistant, moving beyond simple automation to provide customized, context-aware support.
• ABO AI Assistant Delivers AI-Powered Precision at Scale: Amway Business Owner (ABO) AI Assistant, powered by NVIDIA AI Enterprise, supports marketers by handling up to ten million case retrievals daily. It enables rapid, accurate, and personalized health solutions by accessing a dynamic knowledge base and integrating Amway’s business logic. For data security, NVIDIA NeMo Guardrails are embedded throughout the AI process, achieving a 99.9% interception rate for sensitive information and ensuring strict information control and compliance.

With these AI-driven applications, Amway is accelerating the integration of AI into daily business operations, significantly improving efficiency and user experience. In the future, Amway will continue working with NVIDIA to drive business upgrades through technology, explore the deep integration of AI with the industry, and lead the intelligent transformation to achieve greater success.