NVIDIA Guidelines for Third-Party Press Releases and Blogs

NVIDIA encourages partners and customers to make announcements about their products and services powered by NVIDIA technology and share stories showcasing their success and technological achievements with NVIDIA-accelerated solutions. 

Any third-party press release or blog that mentions NVIDIA or any of our brands must be sent to NVIDIA for review to ensure accuracy and consistency. 

All third-party press releases and news blogs mentioning NVIDIA require written approval from NVIDIA PR prior to public distribution. If you are mentioning NVIDIA in marketing content, such as a technical installation blog, webpage or whitepaper, or if you are announcing your company is exhibiting in or speaking at a GTC event, work with your NVIDIA contact to complete the review.

Following these guidelines for NVIDIA PR review of third-party press releases and news blogs will help speed our response to your review request.

Editorial Guidelines

• Tell your company’s story by focusing on your news, products, or services.
  • Lead with your company’s name in the headline and body.
  • Include details about the NVIDIA products your company is using and the benefits the NVIDIA products bring to the solution. Descriptions of NVIDIA offerings should be brief and follow explanations of your offerings.
• We encourage customers and partners to use “NVIDIA” in their announcement headlines or subheads in a way that showcases the supporting role NVIDIA plays in your news. Announcements should characterize NVIDIA’s role accurately, without overstatement.
• Avoid terms like “partnership,” “strategic partnership,” “alliance,” “endorsement,” and “joint development.” Instead, use words like “team,” “collaborate,” and “work together.”
• Customer and partner releases should not include NVIDIA PR contact information, stock symbol, logo, or boilerplate.

Quote Guidelines

• Due to high demand volume, NVIDIA does not provide quotes for the majority of partner announcements.
• If requesting a quote, provide a sample one- or two-sentence quote focused on the news and NVIDIA’s role in the announcement.
• The issuing party must provide a quote in their press release (not applicable to blogs) if requesting an NVIDIA quote.
• The NVIDIA quote should come after the issuing company’s quote.
• If we are able to provide a quote, NVIDIA will identify the appropriate spokesperson for attribution and secure their approval for the statement.
  • Please note that quotes cannot be reused for any subsequent announcements or marketing materials without NVIDIA PR approval.
• Avoid overly technical language and cliches like: “XYZ Corp. is excited/proud/delighted/thrilled to …” Instead, focus on what the news makes possible or how it helps customers. This will help your quote provide context that could interest a journalist reporting on your announcement.

Submission Instructions & Approval Guidelines

• Third parties must provide complete drafts in English to the NVIDIA marketing team using Word or Google Doc format. Announcement drafts must be submitted to NVIDIA at least seven business days prior to issue, with the exception of GTC, which requires 10 days for review. Drafts that are incomplete, inaccurate, or contain major errors will be returned, and review will begin once a revised version is received.
• Partners should submit draft press releases and blogs to their dedicated NVIDIA partner or marketing manager. If you have not been assigned a dedicated marketing manager, please email your draft to the NVIDIA Marketing Desk at marketingdesk@nvidia.com. NPN partners can use the NPN Portal Support Case form on their NPN Portal.  
• Customers should submit their announcement drafts through their NVIDIA account team. Those without an NVIDIA contact can submit PR directly to the NVIDIA Partner PR team.
• NVIDIA cannot provide approval of excerpts as our process requires review of full drafts.
• Provide your target distribution date. Indicate if the news will be distributed by wire locally, regionally or globally and if the news will be published in English or other languages.
• After receiving NVIDIA formal approval, any subsequent changes to NVIDIA content or material details within the draft must be resubmitted with tracked changes for review. Directions for this process will be provided when your review is returned.